At Guadalajara: EU Guest of Honor, and Italy in Mexico

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At the Guadalajara Book Fair, the EU is guest of honor and Italy’s strong presence this year includes programming and space for B2B meetings.

At the 37th Guadalajara International Book Fair, participants in Guest of Honor European Union’s professional program engage one-on-one meetings at the EU stand. Image: GOH EU, Renata Zamida

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

See als0:
IPA’s Karine Pansa at Guadalajara: ‘A Union of Cultures to Build’
At Guadalajara Book Fair: Guest of Honor EU Plans a Professional Program
IPA’s Reach Expands to 81 Countries, 101 Associations

The AIE’s Program and Bologna’s Tour
The Guest of Honor European Union’s huge pavilion continues today (November 28) with its professional program and its welcome to attendees of the 37th Guadalajara International Book Fair.

Meanwhile, the Italian delegation has a two-pronged approach to its pervasive presence at Marisol Schulz‘s Feria Internacional del Libro de Guadalajara.

Frankfurter Buchmesse will host Guest of Honor Italy in 2024, and Frankfurt president and CEO Juergen Boos is in Guadalajara for meetings and participation in the EU programming and events featuring the International Publishers Association (IPA).

At the 2024 Guadalajara fair, the newly expanded IPA—which had 60 member-associations when José Borghino became secretary-general and today has 101—today is presenting details of a new World Intellectual Property Organization (WIPO) report with Nielsen BookData (Nielsen’s Andre Breedt is here in Mexico, as well).

Also on tap today is a news conference about the 34th biennial IPA World Publishers Congress mounted by the Cámara Nacional de la Industria Editorial Mexicana (CANIEM) led by Hugo Setzer  with the Association of American Publishers (AAP) led by Maria A. Pallante in Washington.

And events in the EU’s guest of honor program continue in these first days of the fair, as the traveling professional publishing corps convenes.

The Italian Participation

A look at the “grand tour” stand produced for the Bologna Children’s Book Fair exhibition tour in 2023 and 2024, the itinerary of which includes this week’s Guadalajara International Book Fair. Image: BCBF

Italy was guest of honor here at the Guadalajara fair in 2008 and is here this year with a delegation of authors, illustrators, artists, musicians, and others, let by the Association of Italian Publishers (Associazione Italiana Editori, AIE).

Much of this programming also ties into the Bologna Children’s Book Fair “grand tour” of exhibition work that was opened at Frankfurter Buchmesse in October and is also being seen currently in a stop in New York City.

Unlike the Bologna fair, Guadalajara is primarily a public-facing event. Programming at the Italian stand, for example, includes today’s 3 p.m. event when Stefano Cipolla and Ivan Canu will be telling the audience “What It Takes To Make an Illustrated Magazine” with the collaboration of Jacks ThomasBologna Book Plus, in which local professionals and aspirational industry players can find pointers.

Bologna director Elena Pasoli is to be on-hand for a program on Wednesday (29 November) about the genesis of her trade show’s “Illustrators Survival Corner” program, which has proved a big favorite at Bologna each year among the many visual artists working in children’s literature.

And as for the wider Italian presence here at Guadalajara, there are a new multimedia exhibition” called Mosaico at the Cabañas Museum, a show that looks at previously unpublished audiovisual content; underwater and drone footage; archive materials; graphic animations; and a soundtrack specially composed for the occasion—content for the show coming from 2,000 years of archeological work from Rome, Pompeii, Aquileia, Ravenna, Palermo, Monreale, Piazza Armerina, and the submerged city of Baia.

Music, dance, and film are also on the Italian bill, including the 1969 Pasolini film Medea, with Maria Callas in a non-singing role, while much of the programming from Milan and the publishers association there will revolve around the Italian market’s authors who, of course, are the most accessible element of the market’s industry (as is the case with most if not all world book publishing markets when their publishers approach the major international public book festivals like Guadalajara).

A “professional exhibition space” is part of the design of the 174-square-meter Italian pavilion this year here for B2B meetings as needed.

Participants in the 37th Guadalajara International Book Fair’s Guest of Honor European Union professional program at the EU pavilion. Image: GOH EU, Renata Zamida


More from Publishing Perspectives on the Guadalajara International Book Fair is here, more on the Mexican publishing market is here, more on Spanish-language literature is here, more on the International Publishers Association is here,  more on the European Union is here, and more on European book and publishing markets is here. More on Frankfurter Buchmesse is here, and more on international book fairs and trade shows is here.

Publishing Perspectives is the International Publishers Association’s world media partner.

About the Author

Porter Anderson

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Porter Anderson has been named International Trade Press Journalist of the Year in London Book Fair's International Excellence Awards. He is Editor-in-Chief of Publishing Perspectives. He formerly was Associate Editor for The FutureBook at London's The Bookseller. Anderson was for more than a decade a senior producer and anchor with CNN.com, CNN International, and CNN USA. As an arts critic (Fellow, National Critics Institute), he was with The Village Voice, the Dallas Times Herald, and the Tampa Tribune, now the Tampa Bay Times. He co-founded The Hot Sheet, a newsletter for authors, which now is owned and operated by Jane Friedman.

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