Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets

In News by Porter Anderson

Bookwire’s ‘WAY’ audiobook services are launching in new markets and are to be available to French-language publishers early in 2024.

Networking conversations at Bookwire’s reception on October 19, “Frankfurt Thursday” at Frankfurter Buchmesse, following the audiobook mini-conference in the Publishing Perspectives Forum. Image: Publishing Perspectives, Johannes Minkus

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

See also: Audiobooks’ US Market Share Up 5 Percent, 2017 to 2022

‘Giving a Voice to Stories’
Based in Frankfurt, Jens Klingelhöfer and John Ruhrmann‘s digital distribution and production-services company Bookwire is known to many of our international readership for its “WAY” suite of audiobook production services. “WAY” stands for “We Audiobook You.”

In today’s announcement from its German operations center, the company sees its first suite of expanded offerings going into English-language, Spanish-language, and the Portuguese-language Brazilian market, with audiobook services for French publishers expected to be available in Q1 of 2024.

The key selling point of the “WAY” services audiobook production including readers—rather inaccurately called “narrators” in the spoken-word business. Bookwire’s offerings feature both human and automated voices, the synthetic capability being something that can be produced for a client in five languages.

The program woos publishers with real-time dashboards that allow companies to keep up with their audiobook projects and close contact with Bookwire’s employees through the proprietary “Bookwire OS” platform.

Videl Bar-Kar

London-based Videl Bar-Kar, Bookwire’s vice-president for audio, says in a quote about today’s announcement, “Giving a voice to stories lies at the heart of audiobook publishing and this expansion reflects our commitment to providing innovative solutions to publishers worldwide, enhancing their audiobook production experience.

“We’re planning to offer more languages in the future.” he says.

Solveij Krause

Solveij Krause, who is the company’s international audio business development manager and the lead person on the WAY services, says, “As we expand the WAY audiobook production, we’re not just reaching new markets, but enhancing diversity in storytelling.

“The global studio network, synthetic voices in five languages, and Bookwire OS … reflect our dedication to amplifying diverse voices globally.”

Bookwire was founded in 2010 and reports that it employs some 150 people in Germany, the United Kingdom, Spain, France, Mexico, Brazil, and the United States.

The company says that more than 2,500 publishers are clients, in ebooks (which was Bookwire’s first focus), audiobooks, podcasting, and print-on-demand.

With its “OS” branding, the company says it has “delivered, analyzed, and marketed” some 800,000 ebooks, and 200,000 audiobooks to date.

Its office locations list today includes Barcelona, London, Mexico City, São Paulo, New York City, and Paris, with a “digital hub” in Dortmund and the company’s headquarters in Frankfurt.

This year’s Frankfurter Buchmesse trade visitors who joined us in the Publishing Perspectives Forum program will recall that Bookwire sponsored a reception following our mini-conference on “Frankfurt Thursday.”

Our Publishing Perspectives YouTube playlist now includes videos from our exclusive programming this year, and you can review the audio mini-conference and other sessions now here

Now available here for your free download, our 2023 Publishing Perspectives Frankfurt Book Fair magazine


More on Bookwire is here, more on its base market in Germany is here, more on audiobooks in international publishing is here, and more on industry statistics is here

Publishing Perspectives is a media partner with Bookwire’s presentations.

Our 75th Frankfurt coverage from our Frankfurt Book Fair Magazine, which was available throughout the trade show in print, is also available for your free download.

The magazine has interviews with fellows and grant-program recipients from international publishing markets, as well as previews of programming from our Publishing Perspectives Forum at Frankfurt including our Executive Talks with Penguin Random House worldwide CEO Nihar Malaviya and Nanmeebooks’ Kim Chongsatitwana; highlights of key events at the 75th Frankfurter Buchmesse; and coverage of Frankfurt’s upcoming guest of honor programs (Italy, the Philippines, the Czech Republic) and this year’s Guest of Honor Slovenia.

There’s also news of literary agents and agencies; award-winning books from guest of honor markets; focus articles on artificial intelligence, sustainability; and a forthcoming effort to get more Korean literature into world markets; as well as 75th-anniversary “Frankfurt Moments.”

About the Author

Porter Anderson

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Porter Anderson has been named International Trade Press Journalist of the Year in London Book Fair's International Excellence Awards. He is Editor-in-Chief of Publishing Perspectives. He formerly was Associate Editor for The FutureBook at London's The Bookseller. Anderson was for more than a decade a senior producer and anchor with CNN.com, CNN International, and CNN USA. As an arts critic (Fellow, National Critics Institute), he was with The Village Voice, the Dallas Times Herald, and the Tampa Tribune, now the Tampa Bay Times. He co-founded The Hot Sheet, a newsletter for authors, which now is owned and operated by Jane Friedman.