Christian Ebert To Join Frankfurter Buchmesse’s Management Team

In News by Porter Anderson

Marketing and brand specialist Christian Ebert joins Frankfurt’s management team in January, leading strategic marketing and sales.

Christian Ebert. Image: FBM

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

Boos: ‘A Proven Expert in Brand Management’
In media messaging this morning from Frankfurter Buchmesse, the trade show’s president and CEO, Juergen Boos, has announced that Christian Ebert, PhD, will take over as director of strategic marketing and sales at the first of the year.

Ebert, who will be a member of the management team of the world’s largest international trade show in book publishing, is to include among his responsibilities the further development and strengthening of Frankfurter Buchmesse as a brand with international appeal.

A brand specialist in marketing, Ebert joins Frankfurter Buchmesse after working for Deutsche Bahn AG, the national railway company of Germany, and Cornelsen Verlag GmbH, a publisher of educational media such as textbooks, workbooks, and teaching materials.

At Cornelsen, Ebert currently manages the Duden and Cornelson brands. His responsibilities include company-wide brand strategy, corporate and product design, the corporate presence at trade fairs and events, as well as the Cornelsen information centers.

Ebert: ‘A Strong Appeal Worldwide’

Juergen Boos

In a statement on today’s news, Boos says, “In Christian Ebert, we’ve gained a proven expert in brand management and corporate marketing whose strengths lie in both operational and strategic work.

“Together with our highly committed teams in marketing and sales, he will be able to make a lot of things happen.

“Christian Ebert comes on board at a time when we all feel how essential Frankfurter Buchmesse is for the global publishing industry. It’s a time with great scope for creativity. I’m very much looking forward to working with him.”

And Ebert is quoted, saying, “Frankfurter Buchmesse is a brand that has a strong appeal worldwide. It’s important to use this appeal to develop new target groups.

“I’m looking forward to tackling this challenge together with the marketing and sales team and to accompanying the fair on its way to a successful future.”

Ebert, 47, is based in Berlin with his family. He studied marketing and international management at the University of Münster and earned his doctorate under Heribert Meffert, professor of marketing management, Heribert Meffert.

Related article: Frankfurt: Public Turnout Drives Totals to 215,000 Visitors. Image: FBM, Ingo Hattendorf

As Publishing Perspectives readers will remember, Frankfurter Buchmesse in October drew a reported 105,000 professional trade visitors (as compared to 93,000 in 2022) during its three prime trade days (October 18, 19, and 20), with representatives engaged from at least 130 countries.

On “Frankfurt Weekend,” 110,000 public visitors (as compared to 87,000 in 2022) attended the 75th anniversary edition of the trade fair, and during that weekend, the aggregate attendance is reported to have jumped 30 percent over 2022 figures, to 215,000.

Frankfurt Book Fair this year had more than 4,000 exhibitors from 95 countries in operation on its many show floors.

More from Publishing Perspectives on Frankfurter Buchmesse is here, and more on trade shows and book fairs on the international scene is here

Publishing Perspectives has much more coverage in the coming days of events, people, and issues at this year’s Frankfurter Buchmesse.

Now available here for your free download, our 2023 Publishing Perspectives Frankfurt Book Fair magazine

Our 75th Frankfurt coverage from our Frankfurt Book Fair Magazine, which was available throughout the trade show in print, is also available in its digital format for your free download.

The magazine has interviews with fellows and grant-program recipients from international publishing markets, as well as articles on  programming from our Publishing Perspectives Forum at Frankfurt including our Executive Talks with Penguin Random House worldwide CEO Nihar Malaviya and Nanmeebooks’ Kim Chongsatitwana. You’ll find highlights of key events at the 75th Frankfurter Buchmesse and coverage of Frankfurt’s upcoming guest of honor programs (Italy, the Philippines, the Czech Republic) as well as this year’s Guest of Honor Slovenia.

There’s also news of literary agents and agencies; award-winning books from guest of honor markets; focus articles on artificial intelligence, sustainability; and a look at a new effort to get more Korean literature into world markets; as well as 75th-anniversary “Frankfurt Moments.”

Publishing Perspectives is the International Publishers Association’s world media partner.

About the Author

Porter Anderson

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Porter Anderson has been named International Trade Press Journalist of the Year in London Book Fair's International Excellence Awards. He is Editor-in-Chief of Publishing Perspectives. He formerly was Associate Editor for The FutureBook at London's The Bookseller. Anderson was for more than a decade a senior producer and anchor with, CNN International, and CNN USA. As an arts critic (Fellow, National Critics Institute), he was with The Village Voice, the Dallas Times Herald, and the Tampa Tribune, now the Tampa Bay Times. He co-founded The Hot Sheet, a newsletter for authors, which now is owned and operated by Jane Friedman.