‘Hello Frankfurt’: Zhejiang Publishing Returns to the Fair

In News by Hannah Johnson

After a three-year absence from Frankfurt, Zhejiang Publishing United Group was back and ready for international cooperation.

Ye Guobin, vice-president of Zhejiang Publishing United Group, opens the group’s rights meeting on Thursday at Frankfurt. Image: Publishing Perspectives, Johannes Minkus

By Hannah Johnson | @HannahSJohnson

‘Friends in the Publishing Community’
The delegation from Zhejiang Publishing United Group, one of China’s largest publishing groups, has brought 200 new titles to Frankfurt this year, and celebrated its book fair presence on Thursday with a rights meeting event titled “Hello Frankfurt”.

The big Chinese stands in Hall 5.1 of Frankfurt Book Fair were a sign that after several years of travel restrictions related to the COVID-19 crisis, many Chinese publishers are back in full force at international publishing events and eager to continue working with their international partners.

In his speech kicking off the rights event, Ye Guobin, vice-president of Zhejiang Publishing United Group, said the company was happy to see “friends in the publishing community” at Frankfurt after being absent since 2019 because of the COVID-19 crisis.

This year, Ye said, the group is looking to expand its rights business with international publishers, both selling and buying.

At its Frankfurt stand, the group displayed more than 200 new Chinese titles and invited a number of international publishers to its rights meeting, including De Gruyter, Springer, Thames & Hudson, Quebecor Publishing Group, Bayard Press, Atlantyca, QBS Learning, Chum Education, and Arab Scientific Publishers.

The group also reported that it has expanded its relationship with Overdrive, marked by a signing ceremony during the Frankfurt Book Fair. Zhejiang Publishing’s Chinese-language content, the group says, will be available through Overdrive’s “subscription services such as single-book borrowing, multiple borrowing, and monthly subscription.”

More from Publishing Perspectives on the Chinese market is here, more on international rights trading is here, and more on Frankfurter Buchmesse is here.

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Our 75th Frankfurt coverage from our Frankfurt Book Fair Magazine, which has been available throughout the trade show in print, is also available for your free download.

The magazine has more interviews with fellows and grant-program recipients from international publishing markets, as well as previews of programming from our Publishing Perspectives Forum at Frankfurt including our Executive Talks with Penguin Random House worldwide CEO Nihar Malaviya and Nanmeebooks’ Kim Chongsatitwana; highlights of key events at the 75th Frankfurter Buchmesse; and coverage of Frankfurt’s upcoming guest of honor programs (Italy, the Philippines, the Czech Republic) and this year’s Guest of Honor Slovenia.

There’s also news of literary agents and agencies; award-winning books from guest of honor markets; focus articles on artificial intelligence, sustainability; and a forthcoming effort to get more Korean literature into world markets; as well as 75th-anniversary “Frankfurt Moments.”

About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.