London: MVB’s New Teleordering Service Platform Goes Live

In News by Porter Anderson

In only 15 months, MVB UK’s Teleordering platform has been developed and is operating for booksellers and publishers in the United Kingdom.

At a bookstore in London. Image – Getty iStockphoto: Kanel Bulle

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

Lamberti: ‘To Improve Efficiency on Both Sides’
After just 15 months of development, MVB reports that its new Teleordering service now is activated.

The German-based MVB bought the service from Nielsen BookData in 2022, and reports today (July 10) that it has fully replaced the previous technology with its own, and has put the new system in its new IT environment through “widespread customer testing.”

“Since last summer,” MVB’s media messaging says, “numerous customers from all areas of the industry have been thoroughly testing the new technology to ensure a transition that’s as smooth as possible. During the development of the new ordering system, MVB’s internal IT staff created a platform that offers more visibility and functionality to both suppliers and retailers.

“MVB gradually made the new system available to the various client groups after the necessary downtime for data migration.”

And in June, the company migrated the electronic ordering services of Nielsen’s former service into the one platform.

Background information on the new Teleordering electronic ordering system for booksellers—with ISBN routing—is here. In simplest terms, international booksellers use Teleordering to order books from publishers in the United Kingdom.

Teleordering comprises services including:

  • Book order dispatch (postal)
  • BookNet online order collection service (OOCS)
  • BookNet publisher service
  • Web ordering via BookData online
  • BookNet API services (BNAPI)
  • FTP services
  • EDI services

Orders are linked with bibliographic data so that booksellers only need to provide a title’s ISBN and the Teleordering service will route the order to the correct supplier.

Shaw: ‘A Strong Collaborative Working Relationship’

In a prepared statement for today’s announcement, Elda Lamberti, who became MVB UK’s managing director in July of last year, is quoted, saying, “As a leading provider of EDI solutions”—EDI standing for electronic data interchange—”we continue to invest in high-performance technologies to improve efficiency on both sides.

Elda Lamberti

“With our new Teleordering platform, publishers and retailers can exchange orders more easily and faster. The changeover after such a short development period was only possible thanks to the Nielsen BookData team members, who assisted us during the planning and implementation: thanks to all of them for their support.

“The combined UK and German MVB project teams have ably overcome the technical challenges which occur in the replacement of such a legacy system. We’re now well-placed to further develop these ordering services to meet the ever-changing needs of publishers and retailers globally.”

Jo Shaw

And at Nielsen BookData, sales director Jo Shaw says, “At Nielsen BookData we have been privileged to play a role in supplying electronic transaction services to the book industry for many decades.

“When we sold our commerce solutions business to MVB in March 2022, we knew it would be in safe hands to carry an important legacy forward. During the migration period, we’ve fostered a strong collaborative working relationship with MVB which we will maintain as we continue to supply the core metadata required to drive these supply chain systems now and as they evolve.”

Our regular Publishing Perspectives readers know that as part of its internationalization strategy, MVB acquired Pubeasy UK, along with the Nielsen EDI and Teleordering services from Nielsen BookData in March 2022.

The three platforms, which transmit order data between publishers and booksellers, complement MVB’s existing portfolio of ordering systems in Germany and the United States.

The wholly owned subsidiary MVB Books UK Ltd., based in London, was founded for the operation of these acquired services.


More from Publishing Perspectives on MVB is here. More from us on bookselling is here, more on book retail is here, and more on distribution is here. Publishing Perspectives is a brand of Frankfurter Buchmesse, operated through MVB US, Inc.

About the Author

Porter Anderson

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Porter Anderson has been named International Trade Press Journalist of the Year in London Book Fair's International Excellence Awards. He is Editor-in-Chief of Publishing Perspectives. He formerly was Associate Editor for The FutureBook at London's The Bookseller. Anderson was for more than a decade a senior producer and anchor with CNN.com, CNN International, and CNN USA. As an arts critic (Fellow, National Critics Institute), he was with The Village Voice, the Dallas Times Herald, and the Tampa Tribune, now the Tampa Bay Times. He co-founded The Hot Sheet, a newsletter for authors, which now is owned and operated by Jane Friedman.