Frankfurt’s CONTEC Mexico 2023: Sustainability, Translation, Audio

In News by Porter Anderson

In its upcoming edition, Frankfurter Buchmesse’s CONTEC Mexico program focuses for two days on sustainability, translation, and audio.

At a session of Frankfurter Buchmesse’s CONTEC in Mexico City. Image: FBM

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

33 International Speakers
With sustainability, translation, and audio as its main focal themes, the upcoming edition of CONTEC Mexico is set for July 5 and 6 in the capital city at Centro Cultural de España.

CONTEC, a brand of Frankfurter Buchmesse, is directed again this year by Marifé Boix-Garcia, Frankfurt vice-president for Latin America and southern Europe, and has registration details here, along with extensive information on the scheduled program and its 33 speakers. Attendance is free of charge.

Boix-Garcia tells Publishing Perspectives that the speakers come from Germany Spain, the United States, Mexico, and other Latin American nations.

In structuring the two days of presentations and discussion, the program parses its three themes across its two days this way:

  • On Wednesday morning (July 5) the focus is on sustainability
  • Wednesday afternoon, then, follows with a concentration on translation
  • On Thursday (July 6), the full day is given over to what’s being billed as the first Latin Audio Forum, with the collaborative support of Audiobuk, based in Santiago, Chile

In addition to the organization of Frankfurt and the support of Centro Cultural de España and Audiobuk, CONTEC Mexico this year is supported by Ametli, ProChile, Acción Cultural Española, Zebralution, MVB, Goethe Institut Mexico, Cámara Nacional de la Industria Editorial Mexicana (CANIEM), and CM Idiomas, with production by Lecturable of Mexico.

Programming Wednesday Morning July 5: Sustainability

At a session of Frankfurter Buchmesse’s CONTEC in Mexico City. Image: FBM

10:00: Registration

10:30 to 10:40: Welcoming Remarks

  • David Ruiz López-Prisuelos , Cultural Center of Spain in Mexico, Mexico
  • Marifé Boix García , Frankfurter Buchmesse, Germany

10:40 to 10:55 Keynote: “Is the Publishing Sector Sustainable?”

  • Hugo Setzer, National Chamber of the Mexican Publishing Industry, Mexico

10:55 to 11:10: Inspiration: “The Path Toward a More Sustainable Book Industry: The Case of Germany”

  • David Hänssler, IG Nachhaltigkeit, German Publishers Association, and Holtzbrinck Buchverlage, Germany

11:10 to 12:10 Round Table: “How To Involve the Entire Book Sector in Sustainability?”

  • Arantxa Mellado, LiberExpress, Spain
  • David Hänssler, IG Nachhaltigkeit, German Publishers Association
  • Hugo Setzer, National Chamber of the Mexican Publishing Industry
  • Moderator: Adriana Ortega, MVB Latin America, Mexico

12:10 to 12:40: Networking coffee break

12:40 to 12:55: Inspiration: “Let’s Talk About Sustainable Production and Distribution–Print on Demand”

  • Arantxa Mellado, LiberExpress, Spain

12:55 to 1:10: Inspiration: “Rethink Distribution”

  • José Manuel Anta, Spanish Federation of Book, Print Media, and Digital Contents Distributors (FANDE) / International Publishing Distribution Association (IPDA), Spain

1:10 to 2:10: Round Table: “Effective Distribution to Promote Bibliodiversity”

  • José Manuel Anta, FANDE/IPDA, Spain
  • Ricardo Costa, MVB Brazil
  • Xiluén Zenker, Librántida, Mexico
  • Moderator: Antonio Alonso, CANIEM

2:10 to 3:30: Lunch

3:30 to 5:00: Workshop, Advice, and Practice (Workshop Room 1)

  • Metabooks Team, Mexico and Brazil
Programming Wednesday Afternoon July 5: Translation

A workshop session of Frankfurter Buchmesse’s CONTEC in Mexico City. Image: FBM

3:30 to 3:45: Inspiration: “Copyrights of Literary Translators According to the Creative Process”

  • María Fernanda Mendoza, International Authors Forum / Mexican Association of Literary Translators (Ametli), Mexico

3:45 to 4:45: Round Table: “Perspectives on the Current Situation of the Translator in the Publishing Industry”

  • Minerva Salguero, Manivela Editions, Mexico
  • María del Mar Gámiz, 21st Century, Mexico
  • Estela Consigli, Translator / Ibero-American Alliance for the Promotion of Literary Translation (ALITRAL), Argentina
  • Moderator: Claudia Cabrera, Translator / Ametli, Mexico

4:45 to 5:30: Conversation: “What Are We Talking About When We Talk About Audiovisual Translation (TAV)?”

  • Johanna Malcher, Translator, Germany
  • Angélica Ramírez, Translator, Mexico
  • Alejandra Ramírez Olvera*, Translator / Ametli, Mexico

5:30 to 6:30: Round Table: “Translation of Non-Hegemonic Languages, Territories, Literatures”

  • María del Mar Gámiz, Translator, Mexico
  • Rubén Mendieta, Ediciones del Lirio, Mexico
  • Arturo Vazquez Barrón, Ametli, Mexico
  • Paula Morris*, University of Auckland, New Zealand
  • Moderator: Marianela Santoveña, UNAM, Mexico

6:30 to 6:45: Inspiration: “Audiobooks and Dramatized Reading in Translation”

  • Aránzazu Núñez, International Book and Audiovisual Media Fair of the State of Querétaro, Mexico
Programming Thursday July 6: First Latin Audio Forum

A workshop session at Frankfurter Buchmesse’s CONTEC in Mexico City. Image: FBM

10:00: Registration

10:30 to 10:45: Inspiration: “Listening Is Reading: Auditory Learning”

  • Emma Rodero, Pompeu Fabra University, Spain

10:45 to 11:00: Inspiration: “The Audio Publishers Association in the United States”

  • Michele Cobb, APA, United States of America

11:00 to 12:00: Round Table: “Podcast vs. Audiobook: Gateway or Audience Competition?”

  • Emma Rodero, Pompeu Fabra University, Spain
  • Fernando Monroy, Jarpa Studio, Mexico
  • Wendolin Perla, Podimo, Mexico
  • Moderator: Cristina Flores, Audiobuk, Chile

12:00 to 12:15: Inspiration: “The Hispanic Audience: Audiobooks in Spanish for the United States”

  • Reinaldo Infante, World Voices, Dominican Republic

12:15 – 12:45: Networking coffee break

12:45 – 13:00: Inspiration: “Let Our Audiobooks Be Heard”

  • Carlos Rojas, Zebralution, Mexico / Germany

1:00 to 2:00: Round Table: “From Production to Promotion: The Audiobook Chain”

  • Michele Cobb, APA, USA
  • Santiago Ramírez, Audiobuk, Chile
  • Carlos Rojas, Zebralution, Germany / Mexico

2:00 to 3:30: Lunch

3:30 to 5:00: Workshop: “Audio Production: The Recording, Raw Material of the Audiobook”

  • Cristina Flores and Santiago Ramírez, Audiobuk, Chile

5:00 to 5:15: Inspiration: “Evolution of Vocal Performance for Audiobooks”

  • Ana Clements, Voice Coach, UK / Spain

5:15 to 6:00: Round Table: “Edit for the Ears: The Audiobook as a Work of Art”

  • Reinaldo Infante, World Voices, Dominican Republic
  • Ana Clements, Voice Coach, UK / Spain
  • Cristina Flores, Audiobuk, Chile
  • Moderator: Everardo Camacho, Mexico

6:30: Closing of the Conference

  • Marifé Boix García, Frankfurter Buchmesse, Germany

6:40 to 8:00: Networking cocktail reception

Full descriptions of sessions and information about speakers is available here.


More from Publishing Perspectives on México is here, more on sustainability is here, more on translation is here, more on audio and audiobooks is here, more on publishing conferences is here, and more on the CONTEC programming from Frankfurter Buchmesse is here.

About the Author

Porter Anderson

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Porter Anderson has been named International Trade Press Journalist of the Year in London Book Fair's International Excellence Awards. He is Editor-in-Chief of Publishing Perspectives. He formerly was Associate Editor for The FutureBook at London's The Bookseller. Anderson was for more than a decade a senior producer and anchor with CNN.com, CNN International, and CNN USA. As an arts critic (Fellow, National Critics Institute), he was with The Village Voice, the Dallas Times Herald, and the Tampa Tribune, now the Tampa Bay Times. He co-founded The Hot Sheet, a newsletter for authors, which now is owned and operated by Jane Friedman.