London Book Fair: Google Becomes a Client of MVB’s Metabooks

In News by Porter Anderson

The MVB Metabooks program marks a first year of business in the United Kingdom this week during London Book Fair.

Image: MVB at London Book Fair 2023

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

At London Book Fair this week (April 18 to 20), MVB is at Stand 6A75, observing MVB Books UK’s completion of its first year in London. More about its presence at London’s 2023 trade show is here.

Schild: Books on ‘the Right Shelf’
As MVB Books UK marks its anniversary at London Book Fair this week (April 18 to 20), the news today (April 17) is that MVB’s Metabooks has signed a contract to become an official metadata supplier to Google.

The deal guarantees Google receipt of metadata from Metabooks Brasil and Metabooks Mexico, as well as future MVB databases in Latin America. Google and MVB will work in cooperation with a goal of “improving the user experience for people on Google searching for books and authors, using quality metadata guaranteed by Metabooks,” according to today’s media messaging.

Crucially, the program is also expected to boost sales results of publishers, booksellers, and customers who are looking for books to buy and read.

In a prepared statement, Ronald Schild, the international CEO of MVB says, “The constant search for the improvement of our services is one of the pillars of our company.

Ronald Schild

“Bringing more and more benefits and solid results to our customers and book lovers is one of our objectives.

“The partnership with Google represents an important reinforcement for the books on our platform to be—and always remain on—the ‘right shelf’.

“Thanks to Ricardo Costa and Adriana Ortega and their teams from our offices in São Paulo and Mexico City for their engagement in making this new business relation possible.”

As Publishing Perspectives readers know, Metabooks provides publishers and bookstores in Brazil and Mexico with an infrastructure for uniform, complex metadata management.

The technological basis of this is the central platform for the automated exchange of product information in the German-language book industry: Verzeichnis Lieferbarer Bücher (VLB). VLB plays a key role in helping to shape international standards, and this is part of what the system then provides to retailers and other buyers with optimized metadata.

MVB essentially makes books visible by surfacing them on major platforms—operating on international metadata standards—to enable publishers and bookstores to promote their products successfully and efficiently in their home markets and abroad. More about the company is here.

In cooperation with customers and market players from many parts of the book industry, the teams based in Frankfurt, London, Mexico City, New York, and São Paulo work on infrastructure approaches to the needs of the future book trade.

More coverage relative to the 2023 London Book Fair:

London Book Fair and Literacy Trust Open Schools Program
Emirates Publishers Association at London Book Fair: Seven Presses for Rights Meetings
London Book Fair: The 2023 International Excellence Awards
From Richard Charkin’s ‘My Back Pages’: ‘The Challenges of Diplomacy’
London Book Fair and Bologna: 2024 Trade Show Dates Conflict Resolved
London Book Fair: Klaus Flugge To Receive London’s Lifetime Achievement Award

Interview: Rachel Martin on London Book Fair’s Sustainability Lounge
London Book Fair: International Publishers Association Events
London Book Fair: A Keynote From London Mayor Sadiq Khan on the Climate Crisis
Richard Charkin in London: ‘The Perils of Literary Publishing’
Sustainability: Exact Editions Promotes ‘Collections’ for Book-Award Juries
London Book Fair’s New Director Gareth Rapley: ‘A Rich History’
London Book Fair Names Main Stage Speakers
London Book Fair Plans: Scholarly and Rights Conferences
Exact Editions to Showcase IPG Publishers’ Books at London Book Fair
Industry Notes: London Book Fair Awards, Hay Festival in Colombia
London Book Fair Opens International Excellence Awards for Submissions

More from Publishing Perspectives on MVB is here, Metabooks Brasil is here. More from us on Metabooks Mexico is here, and on the Mexican book publishing market is here. More on the Latin American markets is here. Publishing Perspectives is a brand of Frankfurter Buchmesse, operated through MVB US, Inc.

About the Author

Porter Anderson

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Porter Anderson has been named International Trade Press Journalist of the Year in London Book Fair's International Excellence Awards. He is Editor-in-Chief of Publishing Perspectives. He formerly was Associate Editor for The FutureBook at London's The Bookseller. Anderson was for more than a decade a senior producer and anchor with, CNN International, and CNN USA. As an arts critic (Fellow, National Critics Institute), he was with The Village Voice, the Dallas Times Herald, and the Tampa Tribune, now the Tampa Bay Times. He co-founded The Hot Sheet, a newsletter for authors, which now is owned and operated by Jane Friedman.