By Porter Anderson, Editor-in-Chief | @Porter_Anderson
Chambers: ‘The Same Rigor and Reach’The Center for Publishing and Applied Liberal Arts at New York University’s School of Professional Studies has provided Publishing Perspectives with an exclusive international announcement today (March 27), indicating that it will inaugurate a new program in January 2024, the NYU Advanced Publishing Institute for book business professionals.
The five-day program aimed at mid- to senior-level publishing careerists will have its first iteration in early 2024, running January 8 to 12, and has opened early-bird registrations at US$4,500 until October 15 and at $5,000 after that date.
In its new incarnation in New York City, the Yale Publishing Course program is being “reimagined” for the course at New York University by Tina C. Weiner—the founding director of the Yale Publishing Course and the former publishing director of Yale University Press.
In a sense, this is a case of one university’s timely perpetuation of two universities’ previous programs.
The Yale Publishing Course was hosted in New Haven from 2010 through 2019—itself a successor to the Stanford Publishing Course. The Yale course had developed two tracks, “Leadership Strategies in Print and Digital Media” and “Leadership Strategies in Book Publishing,” which ran as consecutive summertime events devised as “a strategic blend of academia and industry.”
The advent of the coronavirus COVID-19 pandemic in 2020 of course hobbled efforts to move forward with that year’s program, and by 2022 there were announcements from the Yale School of Management Executive Education that the program wouldn’t be hosted “for the foreseeable future.”
Weiner: ‘Much Has Changed in the Industry’
“The new course will have the same rigor and reach,” Weiner tells Publishing Perspectives, as the Yale Publishing Course had. “It will explore major industry topics and examine the challenges facing book publishers today—with plenty of interactive group work, and a focus on management and leadership issues as publishers look to the workplace of the future.
“That said, much has changed in the industry in the last three years, and we’ll be addressing those changes head-on, focusing on problem-solving and seeking effective solutions.”
When we asked how recently this New York University development of the Yale program had come about, Andrea Chambers—familiar to many of our readers as the associate dean of the Center for Publishing and Applied Liberal Arts in the School of Professional Studies—told us, “The new NYU Advanced Publishing Institute took shape last summer.
“With the encouragement and support of Angie Kamath, dean of the New York University School of Professional Studies, I reached out to Tina Weiner. Tina and I are longtime colleagues and have often chatted at industry events.
“When Tina told me that it was her understanding that Yale had no plans to move forward with the Yale Publishing course after the three-year hiatus, we approached Yale with a plan. Our proposal was to offer an executive education program for book publishing professionals, inspired by the Yale Publishing Course, but, of course, reimagined and updated for a current audience. Yale graciously agreed to support our venture. We then moved forward with planning.
“Sharyn Rosart, the academic director of the NYU School of Professional Studies’ publishing programs, and I are currently working with Tina on some exciting programming for the January 2024 launch.”
And Kamath, the School of Professional Studies’ dean, tells us, “Last year, we celebrated the 25th anniversary of our esteemed MS in publishing program.
“As we look toward the future, we’re continuously reimagining how we can build and expand careers in publishing.
“The new NYU Advanced Publishing Institute is an example of how we’re evolving our programs at the Center for Publishing and Applied Liberal Arts to meet current and future industry needs and support members of our community at every stage of their academic careers.”
Kamath: ‘Evolving Our Programs’
While course preparation is still underway, the program has listed several tentative topics for the new NYU Advanced Publishing Institute—which will stand as something of an in-career balance to the school’s Summer Publishing Institute. Potential focal points are listed as including:
- Rethinking marketing and publicity, including new approaches to book clubs, podcasts, influencers, and more
- Preparing for the next industry disruption and mastering the art of the pivot
- Diversity, equity, and inclusion strategies that yield meaningful and demonstrable results
- Publishing in a politically divisive era
- Best practices for ChatGPT and other developments in “artificial intelligence”
- Sustainability in publishing: buzzword or reality? Who is achieving it, and how?
- Effective leadership strategies for 2024—inspiring, managing, and delivering results in an evolving publishing landscape
Intended to run daily from 9 a.m. to 5 p.m. ET, the course will be devised to feature lectures and workshops with publishing executives, as well as well as “case studies, problem-solving exercises, and analysis.”
You’ll note that the course cost includes breakfasts and lunches but not accommodation in New York City. The final day of the program is planned to feature a certificate ceremony.
More on the coronavirus COVID-19 pandemic–pertinent here in terms of its effects on the former Yale publishing program and its impact on international book publishing at large–is here.