In England, Names New ‘Indie Champions’ Shortlists

In News by Porter Anderson

Publishers, organizations, and people can receive the new UK awards emphasizing independent bookselling.

Book covers from the list ‘Animals Are Better Than Us,’ from Sandpiper Books. One of the honors in the new Indie Champions competition is for a list that generates strong revenue on the UK site. Image:

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

See also: Interview: Andy Hunter on’s Second Anniversary

At Least Eight Categories
Having reached its second anniversary on January 28–Publishing Perspectives readers will recall our interview with founder Andy Hunter—the British arm of today (November 16) has announced the first shortlists in its new Indie Champion Awards.

The intent of this awards program, say organizers, is “to recognize the individuals and organizations that have supported independent bookshops the most [by] using in 2022.” Thus, the honors will go to authors, publishers, organizations, and others showing the most support for independents this year.

Winners are to be named in a digital presentation on January 23.

Indie Champions Awards 2022: Authors

The author recognition in this program has four sub-categories: fiction, nonfiction, children’s literature, and lifestyle-and-culture material. The program, in its media messaging, says, “Notable author efforts include linking to; promoting the platform’s mission; providing additional or exclusive content in the form of a list, author letter, or video; and/or being available for’s book-as-ticket events or’s town halls for booksellers who use the platform.

Links provided here for book titles go to It’s normally our policy to link to publishers’ pages, not to retail sites, but in the case of this awards program produced by a retailer, we’re using its links, as provided.



Children’s Literature

Lifestyle and Culture

Indie Champions Awards 2022: Publishers

This category honors publishers and publishing divisions doing the most to support independent bookshops through Both categories of “Overall Publisher” and “Publisher Professional of the Year” look to recognize a combination of efforts made and the resulting funds generated for  independent booksellers. Publishers have been shortlisted for their efforts to include consistent online linking to independents, tagging or linking in their digital marketing activities, and for regular collaboration to develop creative campaigns, including access to authors, exclusive content, and competitions.

Notable efforts of publisher professionals include bringing a distinct offer to within wider marketing activities; first-class support covering sales, marketing, and publicity; developing new ideas on how to make the most of; championing the platform within the publishing house; and helping reach new audiences.

Overall Publisher

Publisher Professional of the Year

  • Vicky Boff, marketing director at Hodder & Stoughton
  • Richard Green, independent bookshop and wholesaler manager at Pan Macmillan
  • Glenn Holmes, sales and marketing manager at Bloomsbury
  • Katrina Northern, marketing manager at Vintage

Honoring podcasts that have supported independent bookshops through, the podcasts shortlisted here, the program says, “have demonstrated consistency in creating lists featuring the books mentioned in each of their episodes, using links on their sites and social media, and mentioning on-air.

Innovative Use of

This category awards organizations or individuals who have used in innovative ways this year, with their efforts contributing to’s mission to support independent bookshops. Notable efforts include imaginative content creation with author lists; media partnerships including TikTok; consistent use of’s links; and speaking at’s Town Halls.

Champion Titles and Lists 2022

Nicole Vanderbilt

There are two categories without shortlists. The Indie Champion Title of the Year and Indie Champion List of the Year are intended to be the book and the list that generated the most money this year. These are to be chosen based strictly on sale figures, with data tracked though December 31.

In a prepared comment about the new program, Nicole Vanderbilt, managing director of UK, is quoted, saying, “Since our UK launch, we’ve been so impressed by how the publishing industry has embraced our platform and used it in creative ways … benefiting indies by doing so.

“With these awards, we want to recognize individuals, publishers, and platforms doing a brilliant job on and making a difference for indies, and to inspire others to do the same.”

This is Publishing Perspectives’ 192nd awards-related report in the 207 publication days since our 2022 operations began on January 3.

More from Publishing Perspectives on bookselling is here, more on is here, more on its founder Andy Hunter is here, more on bookstores is here, and more on Amazon is here.

About the Author

Porter Anderson

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Porter Anderson has been named International Trade Press Journalist of the Year in London Book Fair's International Excellence Awards. He is Editor-in-Chief of Publishing Perspectives. He formerly was Associate Editor for The FutureBook at London's The Bookseller. Anderson was for more than a decade a senior producer and anchor with, CNN International, and CNN USA. As an arts critic (Fellow, National Critics Institute), he was with The Village Voice, the Dallas Times Herald, and the Tampa Tribune, now the Tampa Bay Times. He co-founded The Hot Sheet, a newsletter for authors, which now is owned and operated by Jane Friedman.