In Southeast Asia: Spotify to Host Exclusive Series of Wattpad Podcasts

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Live panel appearances at book fairs in the Philippines and Indonesia will promote Wattpad’s new podcasts headed for Spotify.

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

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‘Wattpad’s First Major Podcast Deal in Asia’
In its announcement today (September 16) datelined from Jakarta and Manila, Wattpad is announcing a series of podcasts to be created by Wattpad authors and distributed exclusively by Spotify. The series has gone live on Saturday in Asia (September 17) in the Philippines, and will have its debut in Indonesia on September 30.

As many of our readers know, Wattpad—based in Toronto and owned by Seoul’s Naver as a sister to the Webtoon platform—uses the term “Web novel” for the property its 94 million active monthly serial-writing and -reading users engage in.

And its Indonesian and Filipino authors of these Web novels who are to be heard in these new podcasts. Twenty titles, Wattpad reports, are to be available to an international listenership.

Kelly O’Mara

In a prepared statement, Kelly O’Mara, Wattpad brand partnerships’ director of account management, is quoted, saying, ““Southeast Asia is home to many of the most successful and influential authors on Wattpad.

“As Wattpad’s first major podcast deal in Asia, our partnership with Spotify will fuel our fans’ love for the literary world through audio.

“Wattpad’s authors have built enormous global fandoms for their work, writing stories that will continue to inspire a generation of readers.”

Carl Zuzarte

And Carl Zuzarte, Spotify’s head of studios for Southeast Asia, says, “Indonesia and the Philippines are brimming with creativity and brilliant storytellers.

“This is why we’re thrilled to work with Wattpad to bring their authors to Spotify where they’ll have a chance to take listeners deeper into their craft, inspiration, and lives.

“By adding podcasts to their Wattpad Web novels, it will allow the authors to engage with their fans in a unique way and reach new fans and listeners.”

Content Headed for the Podcast Series

In some of the pieces mentioned for the podcast series, it’s clear that the Wattpad youthful user base’s traditional fascination with bad-boy romance is strongly present in this new development. Indeed, Wattpad’s staff writes, “Each podcast episode will tackle sub-categories of love from balancing relationships and career, past romance, to love languages.”

Podcasts are expected to be offered from Indonesian and Filipino writers including:

  • Pit Sandi whose hit story My Ice Girl has more than 22 million reads on Wattpad
  • Ma. Cristina Lata, writer of the The Four Bad Boys and Me
  • Ariesa Jane Domingo of For Hire: A Damn Good Kisser, with 42.1 million reads

Programming is also expected to include commentary on Web novels from Ventre Canard writer of Caught in His Arms (56.2 million reads), and April Avery, whose Titan Academy of Special Abilities has over 55 million reads on Wattpad.

Two specific editions of the podcast series are mentioned in today’s media messaging and will immediately remind some of the tone and nature of YouTubers’ presentations for their young audiences, something of course now being found in TikTok channels.

  • Dy-dengar features writer Dyah Ayu Arumsari Abdullah, a Generation Z Indonesian writer whose podcast will touch on relationships, as well as her anxieties and fears
  • Love and Wander with Tina by Bad Boys writer Ma. Cristina Lata: The Filipino writer will discuss love and other topics, sharing letters from fans on the topic.

As part of the new podcast partnership, Wattpad and Spotify will host live panel discussions with writers at the Manila International Book Fair on September 17 and at the Indonesia International Book Fair on November 12.


More from Publishing Perspectives on Wattpad is here, more on mergers and acquisitions is here, more on the markets of Asia is here, and more from us on podcasts is here.

More from us on the coronavirus COVID-19 pandemic and its impact on international book publishing is here.

About the Author

Porter Anderson

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Porter Anderson is a non-resident fellow of Trends Research & Advisory, and he has been named International Trade Press Journalist of the Year in London Book Fair's International Excellence Awards. He is Editor-in-Chief of Publishing Perspectives. He formerly was Associate Editor for The FutureBook at London's The Bookseller. Anderson was for more than a decade a senior producer and anchor with CNN.com, CNN International, and CNN USA. As an arts critic (National Critics Institute), he was with The Village Voice, the Dallas Times Herald, and the Tampa Tribune, now the Tampa Bay Times. He co-founded The Hot Sheet, a newsletter for authors, which now is owned and operated by Jane Friedman.

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