Image: TIBE Frankfurt Publishers Training Program
By Porter Anderson, Editor-in-Chief | @Porter_Anderson
Six Sessions Available on Two Days
Opening today (June 2) and running through Tuesday (June 7), the Taipei International Book Exhibition (TIBE) is among Asia’s best-organized and most avidly followed public-facing book fairs. This year, it has an extensive hybrid presence, going forward with coronavirus COVID-19 precautions at the Taipei World Trade Center on Xinyi Road, but also carrying a strong digital component.
We’ll have further coverage next week about the fair overall this year, but we wanted to mention the TIBE Frankfurt Publishers Training Program now for those who’d like to consider registering and participating.
The entire program will be available online as well as in-person in Taiwan and is set in two sequences of three sessions each. On both Monday and Tuesday, June 6 and 7, the event runs from 14:30 Taipei Standard Time (GMT + 8 hours), and runs to 18:00.
Pricing is available in rates for both days or just one day, and for digital or in-person formats.
Online Participation
- Monday June 6 only: 1,000 Taiwan dollars / About €32 (US$34)
- Tuesday June 7 only: 1,000 Taiwan dollars / About €32 (US$34)
- Both days: 1,700 Taiwan dollars / About €54 (US$57)
In-Person Participation
These fees include a VIP pass for the 2022 Taipei International Book Exhibition, with unlimited access, June 1 through 7.
- Monday June 6 only: 1,000 Taiwan dollars / About €32 (US$34)
- Tuesday June 7 only: 1,000 Taiwan dollars / About €32 (US$34)
- Both days: 1,700 Taiwan dollars / About €54 (US$57)
Speakers and Topics
Speakers on the upper row are, from left, Sabina Ciechowski of Ullstein; Jo Surman of HarperCollins UK; and Keita Hasegawa of Poplar. On the lower frow, from left, are Santos Palazzi of Grupo Planeta; Sonia Draga of the Sonia Draga Publishing Group in Poland; and Andrea Pasion-Flores of the Philippines’ Book Development Association
June 6
- Sabina Ciechowski, head of marketing, Ullstein Buchverlage Germany
Latest developments at Ullstein, one of the oldest and most prestigious publishers in Germany. Ciecchowski presents an update on the German book market, including the latest trends and developments around the still-ongoing COVID-19 pandemic. Most importantly, she will offer hands-on examples from Ullstein’s marketing department with insights on their digital marketing activities. - Jo Surman, group digital director, HarperCollinsPublishers, United Kingdom
An overview of trends in the industry. Surman will touch on D2C ecommerce, social media channel management, and backlist ebook production at HarperCollins, as well as interesting new developments in the British market. - Keita Hasegawa, editor in the brand marketing division Poplar Publishing, Japan
Why do some characters have a wider appeal and longer shelf life than others? Children may be the most challenging group to convince, but also the most rewarding when you make the right connection. Hasegawa will talk about character branding for younger audiences and the multichannel marketing. Insights into the Japanese market are expected to be relevant to publishers of any genre.
June 7
- Santos Palazzi, director of mass marketing and digital, Grupo Planeta, Spain
The Palazzi session is expected to look at digital catalogues, strategies for using them, and the Spanish and Latin American markets. - Sonia Draga, CEO of Sonia Draga Publishing, Poland
An extensive look at the contemporary Polish market is a feature here, with a look for its implications next year when Guest of Honor Poland will be at the Taipei International Book Exhibition. - Andrea Pasion-Flores, publisher with the Philippines’ Milflores Publishing and a member of the Philippines’ Book Development Association
In addition to offering an insider’s analysis of the Filipino market today, Pasion-Flores plans to look at challenges including rights sales, editing, and translation.
Registration details for the TIBE Frankfurt Publishers Training Program are here.
At a recent year’s edition of the Taipei International Book Exhibition. Image: TIBE
More from Publishing Perspectives on Frankfurter Buchmesse and its international programming is here, more from us on Taiwan and its market is here, and more on the Taipei International Book Exhibitions is here.
More from us on the coronavirus COVID-19 pandemic and its impact on international book publishing is here.