Rights Trading in Brazil: São Paulo’s Professional Program

In Feature Articles by Porter Anderson

Like the São Paulo International Book Fair itself, its rights-and-networking professional program returns to a fully physical format.

A scene early in the run of the 2018 physical rendition of the São Paulo International Book Fair, a public-facing exhibition that this year, organizers say, could see as many as 500,000 attendees. Image: SPIBF

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

Vitares: ‘To Extend This Celebration Between Nations’
Before the upcoming São Paulo International Book Fair opens for its run next month (July 2 to 10), a professional program will welcome a strong cohort of international book-business players from Turkey, Egypt, Guatemala, Mexico, Colombia, Rwanda, Spain, Mozambique, Portugal, Panama, and the United States.

The program, running June 29 to July 2, will be the third edition of this gathering of publishing professionals, and has been created in a partnership between the Brazilian Book Chamber (Câmara Brasileira do Livro) and the Brazilian Trade and Investment Promotion Agency, (ApexBrasil), with promotional support from Brazilian Publishers–the organization led by manager and international relations lead Fernanda Dantas and very familiar to Publishing Perspectives readers.

The biennial book fair itself, at Expo Center Norte, this year features Portugal as a special guest of honor, as Brazil celebrates 200 years of independence.

A fully physical format this year is in place for the fair, the organizers of which say could draw as many as 500,000 attendees during its nine-day run, with some 1,300 hours of cultural programming in preparation, more than 500 special attractions, 185 exhibitors, some 300 national and international authors, and eight spaces for cultural programming events on its broad exhibition floor.

Like the fair, the professional program is being presented in a fully physical iteration, and is bringing 20 overseas publishing players to Brazil for matchmaking sessions and discussion about publishing and contemporary market conditions.

Dantas: ‘To Strengthen Relationships’

Fernanda Dantas

Dantas tells Publishing Perspectives, “‘Professional Days’ is an enriching project that promotes several business and networking opportunities among the participating publishers.

“The program makes it possible to strengthen relationships between professionals and publishing houses around the world, and we’re excited to carry it out once again in person.”

Both of the major days’ programming for the professional program include full afternoons of rights-trading and networking meetings. Dantas is estimating that Brazil’s publishers are on track to do the equivalent of US$400,000 in business in the next 12 months, and in that light, the professional program is the initiating event in a very promising Brazilian year in book publishing.

Vitor Tavares

Vitor Tavares is the president of the book chamber, and was at Bologna Children’s Book Fair, as was Dantas, meeting with world publishing counterparts and piloting a new national book fair stand for Brazil, which would go on to be seen at London Book Fair.

Tavares tells us that the professional program has provided 10 spots for publishers in Portugal this year.

“The idea,” he says, “is to give even more prestige to the country, which is the guest of honor of this edition of the São Paulo International Book Fair.

“It will be an opportunity for us to extend this celebration between nations to the business world.”

In the 2020 edition of the professional program–held, like the fair in a digital format–a total 19 Brazilian publishers participated in business roundtables, reportedly striking some US$133,000 in deals. The lead-up to many agreements was facilitated by 114 meetings held with 30 international houses from the States, Peru, the United Arab Emirates, and France, all participating in those online matchmaking sessions.

The 2022 Professional Program Schedule of Events

The 2022 edition of the biennial São Paulo International Book Fair’s professional program is in its third edition this year. Image: Brazilian Publishers

All times are in Brasilia Standard Time (GMT-3 hours).

Wednesday, June 29

  • 8:30 a.m. to 9 a.m. Sign-in
  • 9 a.m. to 9:30 a.m. Opening: Speeches by Vitor Tavares, president of CBL and a representative of ApexBrasil
  • 9:30 a.m. to 10:30 a.m. Panel 1: “The Portuguese Language Market, Its Challenges and Opportunities: An Overview of the Book Markets in Brazil, Portugal and Lusophone Africa
  • 10:30 a.m. to 11 a.m. Coffee break
  • 11 a.m. to 12:30 a.m. Matchmaking: Rights and Networking
  • 12:30 a.m. to 2 p.m. Lunch
  • 2 p.m. to 6 p.m. Matchmaking: Rights and Networking

Bodour Al Qasimi

Thursday, June 30

  • 9 a.m. to 10 a.m. Panel 2: International Fellowship Programs and Their Importance to Business in the Publishing Market
  • 10 a.m. to 10:30 a.m. Keynote with Bodour Al Qasimi, president of the International Publishers Association: Insights Into IPA’s Inspire Program
  • 10:30 a.m. to 11 a.m. Coffee break
  • 11 a.m. to 12:30 a.m. Matchmaking: Rights and Networking
  • 12:30 a.m. to 2 p.m. Lunch
  • 2 p.m. to 6 p.m. Matchmaking: Rights and Networking

Friday, July 1

  • 10 a.m. to 12:30 a.m. Publishing House Visits
  • 12:30 a.m. to 2 p.m. Lunch
  • 2 p.m. to 5 p.m. Distributor and Bookstore Visits

Saturday, July 2

  • 10 a.m. to 1 p.m. Visit to the EPF LATAM fair (optional)
  • 1 p.m. to 2:30 p.m. Lunch
  • 5 p.m. to 9 p.m. Opening Ceremony
2022 Professional Program Participants

An author signing at the 2018 edition of the São Paulo International Book Fair. Image: SPIBF

The roster of those who will be traveling to São Paulo for the “Professional Days” program, as confirmed at our press time:

  • Ricardo Sánchez-Riancho, Textofilia Ediciones, Mexico
  • Fernando Rojas Acosta, Panamericana Editorial LTDA, Colombia
  • Mustafa Naci Turan, Damla Publishing, Turkey
  • Ranya Ismail Bakr, Al Arab Publishing and Distributing, Egypt
  • Cesar Alcides Ramos Sologaistoa, Editorial y Librerías Piedra Santa, Guatemala
  • Andrea López, El Hombre de la Mancha, Panama
  • Jenny Carolina Lizarraga, Cinco Books Corp, USA
  • Francisco Javier de la Rosa Falcon, La Letra y Actividades Culturales SL, Spain
  • Mary Goreth Mbabazi, Furaha Publishers, Rwanda
  • Sandra Marília Tamele, Trinta Zero Nove, Mozambique
  • Vasco Daniel Alves David Pereira, Assírio & Alvim, Portugal
  • Maria Cecília de Lemos Andrade, Don Quixote, Portugal
  • Tânia Filipa Silvério Antunes Pinto Ribeiro, Imprensa Nacional, Portugal
  • Maria da Graça Barreiros Dimas Borges da Silva, Livros Horizonte, Portugal
  • Marcelo Ramires Araújo Teixeira, Parsifal, Portugal
  • Maria Clara Mira Captain, Penguin Random House Portugal, Portugal
  • Lúcia Lima de Pinho e Melo, Quetzal Editores, Portugal
  • André Morgado, A Seita, Portugal
  • Nuno André Proença Vaz Seabra Lopes, Zestbooks, Portugal

Follow Publishing Perspectives for reports from the professional program at the 2022 São Paulo International Book Fair.

Image: SPIBF

More from Publishing Perspectives on the Brazilian market is here, more on the world publishing industry’s rights trade is here, more on trade shows and book fairs in the international book publishing industry is here.

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More from us on the coronavirus COVID-19 pandemic and its impact on international book publishing is here

About the Author

Porter Anderson

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Porter Anderson has been named International Trade Press Journalist of the Year in London Book Fair's International Excellence Awards. He is Editor-in-Chief of Publishing Perspectives. He formerly was Associate Editor for The FutureBook at London's The Bookseller. Anderson was for more than a decade a senior producer and anchor with CNN.com, CNN International, and CNN USA. As an arts critic (Fellow, National Critics Institute), he was with The Village Voice, the Dallas Times Herald, and the Tampa Tribune, now the Tampa Bay Times. He co-founded The Hot Sheet, a newsletter for authors, which now is owned and operated by Jane Friedman.