Storytel: Streaming Revenue Up 35 Percent in Q1 Year Over Year

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Storytel’s first quarter reflects the reorganization of the company underway, as France’s publishers roll out their first ‘Audiobook Month.’

Barcelona, Spain – November 25 2018: Rambla at night time. Pretty local woman walking. Lifestyle concept.

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

Storytel’s Shakeup and Strasbourg’s Sounds
As registered attendees of the Jerusalem International Book Forum (May 15 to 18) and Abu Dhabi’s Congress of Publishing and Creative Industries (May 22) will hear from Storytel representatives, the audiobook sector’s footprint continues to widen in world publishing, fueling renewed interest in subscriptions and helping to define the digital-publishing landscape.

In the case of the Congress, presented by the Abu Dhabi Arabic Language Centre on the eve of Abu Dhabi International Book Fair, Storytel global content expansion manager Stefanie Lamprinidi will speak. And at the Jerusalem Forum, Moti Lippman, of Storytel Israel and iCast will join a May 16 panel on audiobooks, podcasts and new opportunities moderated by Publishing Perspectives.

Following the company’s founding CEO Jonas Tellander’s decision to step away from daily operations after 17 years—handing off to Ingrid Bojner as interim CEO—Storytel’s report on the first quarter carries several points of interest for those who tend to watch the company’s internationalist progress as one bellwether (among several) of the component’s potential in world publishing.

What many are watching is the now confirmed point that Storytel shed some 100 employees in the first quarter in a reorganization that reportedly is meant to put more attention on mature markets. What this may mean for the heavily expansionist mode that, in part, characterized Tellander’s founding years at the helm remains to be seen.

Key points presented to investors in the company’s first-quarter report last week include:

  • Streaming revenue was up 35 percent in Q1 2022 over Q1 2021 to 699 million Swedish kronor (US$69.7 million) over 517 kroner in 2021, 33 percent with constant exchange rates
  • Group net sales increased by 27 percent from Q1 2021 to 747 million kronor (US$74.5 million) over 588 million kronor in 2021
  • The company reported a gross profit of 288 million kronor (US$ 28.7 million) over 288 million kronor in 2021
  • There was a gross profit excluding items affecting comparability of 300 million kronor (US$29.9 million) over 219 million kronor in 2021
  • Storytel completed its acquisition of the US streaming service Audiobooks.com
  • The company announced a decision to implement an “operational pause” in Russia in light of Vladimir Putin’s unprovoked assault on Ukraine
  • An a special general meeting in February, Hans-Holger Albrecht was appointed chair of the board, replacing Stefan Blom who stepped down
  • Claus Wamsler-Nielsen was appointed COO, Åse Ericson was appointed CBO for the Nordic markets and Susanne Ekblom was appointed interim CFO, all of them joining the leadership team

One potentially important factor for those accustomed to following Storytel’s reports, the definition of “paying subscribers” has been adjusted in Q1, the new brief says, while originally heavily discounted subscribers were excluded. This is said to add some 14,300 subscribers to figures relative to these numbers.

In France, the Francophone Audiobook Meetings

Additional to Storytel’s updates, the French publishers’ dedication of May as “Audiobook Month”—we mentioned this on April 21—is today (March 13) and tomorrow focused on two days’ “Francophone Audiobook Meetings,” seated in Strasbourg and organized by La Plume de Paon.

  • The program is ambitious, with seven round tables looking at such topics as:
  • Access to audiobooks in educational settings;
  • Audio rights transfers
  • French-language co-editions
  • Business models

The Tunisian and Belgian markets are getting special attention in these sessions, as are initiatives in audio proposed by international French alliances and the French Institute network.

The focus will return to Strasbourg, May 15 to 21, with a “Festival of Audiobooks and Podcasts”

For a look (in French) at the program of the Audiobook Meetings today and tomorrow, there’s a PDF guide here.


More from Publishing Perspectives on Storytel is here, the French market is here, more from us on bookselling is here, more on book fairs is here, more on digital publishing is here, and more on audiobooks is here.

More on the coronavirus COVID-19 pandemic and its impact on international book publishing is here.

About the Author

Porter Anderson

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Porter Anderson is a non-resident fellow of Trends Research & Advisory, and he has been named International Trade Press Journalist of the Year in London Book Fair's International Excellence Awards. He is Editor-in-Chief of Publishing Perspectives. He formerly was Associate Editor for The FutureBook at London's The Bookseller. Anderson was for more than a decade a senior producer and anchor with CNN.com, CNN International, and CNN USA. As an arts critic (National Critics Institute), he was with The Village Voice, the Dallas Times Herald, and the Tampa Tribune, now the Tampa Bay Times. He co-founded The Hot Sheet, a newsletter for authors, which now is owned and operated by Jane Friedman.

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