London Book Fair: Brazil Stages Its First Exclusive Stand

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Brazil’s publishers arrive in London with their own stand and offerings at the trade show, including Prêmio Jabuti exhibition. (Sponsored)

The Brazil stand at the 59th Bologna Children’s Book Fair 2022. Image: Publishing Perspectives, Porter Anderson

Publishing Perspectives Staff Report

Dantas: ‘A Decisive Moment for Our Publishers’
Just off its strong showing at last week’s 59th Bologna Children’s Book Fair, Brazil now moves to the United Kingdom for London Book Fair next week (April 5 to 7).

There, it’s to have its first exclusive stand, located at  2C62, under the aegis of Brazilian Publishers and the book chamber, Câmara Brasileira do Livro.

The incoming stand is being described as having the width and breadth it needs for B2B meetings, the negotiation of rights deals, and an exhibition that will highlight winning titles from the influential 18-category Prêmio Jabuti, the Brazilian market’s most traditional and best-known literary award, a project of the Câmara.

Representatives from six major Brazilian national publishers include:

    • Arole
    • Faro Editorial
    • Melhoramentos
    • Rua do Sabão,
    • Companhia das Letras
    • Girassol
Tavares: ‘Doubly Happy With This Version of the Fair’

Cover artwork from books included in the Prêmio Jabuti exhibition on Brazil’s stand being prepared for London Book Fair

As Publishing Perspectives readers know, Brazilian Publishers is a partnership between  the Brazilian Book Chamber (CBL) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil). This has helped to develop a round of VIP attendees in recognition of the step forward that Brazil is making on the London exhibition floor.

These visitors include:

  • Vitor Tavares, president of the chamber
  • Fernanda Garcia, executive director of the chamber
  • Karine Pansa, vice president of the International Publishers Association (IPA) and director of the chamber

Vitor Tavares

Professionals will participate in institutional agendas referring to the IPA and to the  international agency of the ISBN (International Standard Book Number), which is issued exclusively in Brazil by the Brazilian Book Chamber.

In a prepared statement for today’s (March 29) announcement, Tavares is quoted, saying, ““We are doubly happy with this edition of the London fair–with the physical participation of Brazil and also because it’s the first time that we will have a booth at the event.

“We hope to receive many visits in this space of ours.”

Fernanda Dantas

The Brazilian embassy in London will also have its presence guaranteed at the event through the illustrious visit of the Brazilian ambassador, who will participate in a meeting at the British fair.

Brazilian Publishers’ Fernanda Dantas says, “The fair is a decisive moment for our publishers to show the best of Brazilian literature to the international public, negotiating the sale of national titles and generating visibility for the rich and impeccable editorial work we produce in our country.”

The Brazilian Publishers organization–which functions in the growing network of national-market international outreach programs to promote international translation and publishing rights sales–is now 14 years old, having been established in 2008. In its home market, the program also works to support professionalism and broader success for the Brazilian nation’s publishers.


More from Publishing Perspectives on the Brazilian market is here, and more on London Book Fair is here. More on trade shows and book fairs in the international book publishing industry is here.

 Publishing Perspectives is the media partner of the International Publishers Association.

More from us on the coronavirus COVID-19 pandemic and its impact on international book publishing is here

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Publishing Perspectives Staff

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