Speakers in the ‘All About Blockchain’ event from Bookwire are, top row from left, Videl Bar-Kar; Teo Pham; Joanna Penn; Daud Zulfacar; and Caitlin Strempel. On the lower row from left are Kristen McLean; James Faktor; Eric Bartoletti; and Carsten Lambrecht
Publishing Perspectives Staff Report
Nine Speakers in Three Hours
The newest in Bookwire‘s series of digital conference events, “All About Blockchain” on March 29 is a free, three-hour program subtitled “A New Era: How NFTs Can Revolutionize the Digital Publishing Market.” The event follows two international editions of Bookwire’s “All About Audio” in 2020 and 2021.
With its organizers aiming the program at “publishers, creators, and media,” the event–starting at 3 p.m. CET / 13:00 GMT / 2 p.m. BST / 9 a.m. ET.—is open now for registration here. As in past iterations of its online conference events, Bookwire’s speakers will take audience questions.
“All About Blockchain” reflects Bookwire’s opening of its own NFT (non-fungible token) platform, Creatokia, announced by the company in May of last year.
John Ruhrmann
Bookwire’s co-founding managing director John Ruhrmann says in a prepared statement, “Blockchain technology, especially NFTs, are opening up a wide range of new opportunities for the book and creative industries.
“Therefore, it’s important to understand this technology in order to develop strategy. We want to inspire that with ‘All About Blockchain 2022.'”
At the Creatokia site, Creatokens are offered both in existing NFT products and in Creatokia Originals, such as the “Eternal Masterpiece” collection. The NFT editions of that collection “feature beautiful stained-glass artwork that literally shines a light on the author and their masterpieces,” according to its descriptive copy.
“Each NFT also features additional unlockables, such as an audio dramatization of iconic text passages of each book recorded by top-class speakers like Simon Callow or Adjoa Andoh and published as digital originals.”
Image: Creatokia
The final session of “All About Blockchain” on March 29 is a presentation about Creatokia with Bookwire’s Eric Bartoletti and Carsten Lambrecht.
In its rationale for its engagement in NFTs and for the blockchain conference, Bookwire writes, “The topic is complex and we are only starting to discover best-practices for this format. Established permission standards, regulations, and laws are now catching up to the new technological possibilities of NFTs.
“In order to get a better understanding of the potential and impact of blockchain technology on the publishing industry, we need a closer exchange between blockchain and publishing experts.”
The ‘All About Blockchain’ Agenda
Nine speakers are engaged in the program on March 29. Here’s a rundown of the programming. All times are CEST. (The daylight-saving time switch to Central European Summer Time will have taken place on March 27.)
3 p.m. — Welcome
Speaker: Videl Bar-Kar, United Kingdom, Bookwire (Frankfurt) head of audio
3:05 p.m. — “The Future of Media, NFTs, and the Metaverse”
Speaker: Teo Pham, Delta School, Munich, an online business school
3:35 p.m. — “Blockchain and NFTs for Authors: Creativity, Collaboration, Community, and Cash”
Speaker: Joanna Penn, author, United Kingdom
4:05 p.m. — “Why NFTs Are the Perfect Fit for Tomorrow’s IP Industry”
Speaker: Daud Zulfacar, License.Rocks, Berlin, a blockchain licensing company
4:35 p.m. — “Marketing: Effectively Market With NFTs”
Speaker: Caitlin Strempel, MetaMint, United States, a woman-owned NFT marketing agency for female-focused brands
5:05 p.m. — “Publisher’s Panel”
Speakers: Kristen McLean, NPD Books, United States; James Faktor, Bookvolts, United Kingdom
5:35 p.m. — “Creatokia and the Digital Original: About Blockchain-Powered Next Level Digital Publishing”
Speakers: Eric Bartoletti and Carsten Lambrecht, Bookwire
You can learn more about each speaker in the program’s agenda here. Registration, again, is here.
More from us on Bookwire is here, more on digital publishing is here, more on identifiers is here, and more on publishing conferences is here.
Publishing Perspectives is a media partner with Bookwire’s ‘All About Blockchain conference.
More from Publishing Perspectives on the coronavirus pandemic and its impact is here.