By Porter Anderson, Editor-in-Chief | @Porter_Anderson
Fernández: ‘The Collaboration of Content Creators’Word from the Spanish Reproduction Rights Center, Centro Español de Derechos Reprográficos (CEDRO), is that the group has entered a new partnership in an effort to utilize technology to cut down on book piracy in the digital space.
As most Publishing Perspectives readers know, CEDRO is the “RRO” of Spain. An RRO or reproduction rights organization works hand-in-hand with copyright specialists and advocates to help protect copyrighted content in an age of increasingly easy formats for copying of documents—reproduction.
In the International Publishers Association‘s (IPA) explanation of the place and function of RROs, you’ll read: “Some uses, such as small-scale photocopying are either difficult to control or to administer individually, act by act. Authors and publishers therefore often mandate organizations to manage their copyrights collectively, either through a voluntary private agreement (with or without legislative support) or through a legal license system enshrined in national law.
“Reproduction Rights Organizations can also play a role in administering a remuneration system for private copying activities. RROs essentially collect the license fees on behalf of rightsholders (such as authors and publishers), and distribute such revenues” to those stakeholders.
LaLiga Tech is a provider of specialized technologies for the international sports and entertainment sector. As such, it offers what it describes as “a single interconnected data ecosystem providing modular solutions for global fan engagement, competition management and content enhancement, including real-time data integration and content protection.”
What that D2C engagement capability adds up to in this case is a way to monitor sites and social networks in many parts of the world, “revealing,” in CEDRO’s lingo, “information about domains that may be giving access to pirated copies of books, newspapers, magazines, and sheet music” that belongs to CEDRO partners.
LaLiga Tech has a subsidiary named LaLiga Content Protection, and it’s that part of the company that’s handling this new arrangement.
CEDRO is reporting that for every book currently sold, estimates show as many as three copies are pirated. And LaLiga’s “content enhancement and protection” products are reported by the company to have removed more than 1.5 million illicit video clips, with a 98-percent success rate in calling out illegal content usage.
CEDRO’S Corrales: A Safe Space for Written Culture’
Jorge Corrales, CEDRO’s CEO, is quoted, saying, “This agreement continues the effort that we have been making in recent years to ensure that our network is a safe space for written culture.
“Thanks to the information provided by LaLiga Content Protection, we’ll be able to promote the blocking of more domains where the works of our partners are pirated.
“That’s something that, without a doubt, will help to make the work of authors and editors more sustainable.”
LaLiga Tech solutions have formed a central part of LaLiga since 2014 and are now used by a wide range of global clients.
For LaLiga Content Protection, director of operations Emilio Fernández says, “Piracy is a global issue that attempts to weaken all entertainment industries, and it requires the collaboration of content creators to defeat it.
“Forming this new alliance with CEDRO will ensure more content is protected in real time, which is vital for digital platforms where illegally published materials can spread like wildfire. We are committed to providing the technical and human resources that will reduce the impact of content theft and safeguard its value so that these industries can continue to grow.”
A quick explanation of what LaLiga is going for CEDRO is included in media messaging for today’s (February 16) report. It says, in part, “LaLiga Content Protection will detect and analyze illegal domains using artificial intelligence, monitoring software across the world’s major search engines and social media platforms.
“This allows it to identify the source of illegal content and speeds up the process through which CEDRO can request the disabling and blocking of pirated material.”
The Madrid-based LaLiga operates installations in both Spain and Mexico. Its promotional copy says, “Every year, LaLiga Content Protection successfully removes millions of illegal content sources including URLs, online videos, social media profiles, streams, and IPTV sites, while also filing global blocking orders to remove hundreds of illegal apps and websites that can receive millions of users.” LaLiga Tech has been in operation since 2014.
CEDRO cites more than 30,000 writers, translators, journalists, and publishers among its members.
Publishing Perspectives is the world media partner of the International Publishers Association.
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