UAE: IPA’s President Meets With the Emirates Publishers Association

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The 12-year-old Emirates Publishers Association meets with IPA’s Bodour Al Qasimi on the sidelines of Sharjah’s book fair.

The Emirates Publishers Association stand in Hall 4 at Frankfurter Buchmesse 2021. Image: Publishing Perspectives, Porter Anderson

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

Al Qasimi: ‘To Face Unprecedented Challenges’
Having kept up a robust travel schedule to meet with member-organizations of the International Publishers Association (IPA) during the still ongoing coronavirus COVID-19 pandemic, it’s only right that IPA president Bodour Al Qasimi has met with her own country’s group, the Emirates Publishers Association during the course of the  Sharjah International Book Fair.

The fair continues its run through Saturday (November 13) and, as Publishing Perspectives readers know, has be devised as a busy hub of activity not only around the exhibition floor itself but also of international librarians, humanitarian services focused on the needs of the African publishing markets, UNESCO’s World Book Capital program, Arabic translation programs, and more.

Al Qasimi is, in fact, the founder of the Emirates Publishers Association (EPA),  which in 2019 reached its 10th anniversary. The founding publisher of the children’s press Kalimat Group, Al Qasimi has used her experience as a publisher and as a member of the EPA to inform her presidency of the IPA.

‘To Seize New Opportunities’

Members of the Emirates Publishers Association meet with International Publishers Association president Bodour Al Qasimi at Sharjah Publishing City during the emirate’s Sharjah International Book Fair. Image: EPA, Nabs Ahmedi

Having watched the EPA grow from its original five member-presses to its current 200, Al Qasimi has said, is “an indicator of the Emirati publishing industry’s willingness to seize new opportunities, be methodical, collaborate, learn, and grow.”

Not unlike the new assessment of its working model that the IPA in Geneva is undertaking, Al Qasimi has encouraged the United Arab Emirates’ national association to use the challenges generated by the pandemic as a prompt to newly appraise business models and potentials. It’s also expected that the forthcoming IPA Academy training program will have a lot to offer the Emirates’ association’s members—who Al Qasimi has called on to participate a year from now in the 33rd International Publishers’ Congress in Jakarta (just named a new UNESCO Creative City).

Al Qasimi spoke with members of the EPA about designing a long-term outlook and approach for the association and its publishers, drawing in the complete supply chain, including publishers, printing houses, libraries, authors, distributors, and designers.

“Such a multi-faceted, multi-disciplinary approach will boost industry-wide solidarity,” she said in her meeting with the DPA membership at Sharjah Publishing City, “and strengthen its capacity to face unprecedented challenges.”

The Manassah Distribution Program

Members of the Emirates Publishers Association at the Sharjah Publishing City meeting on the sidelines of Sharjah International Book Fair. Image: EPA, Nags Ahmedi

And to that end, the EPA during the fair has unveiled the concept this week of the Manassah Distribution Company, an EPA-backed initiative announced in May with a goal of becoming “the leading provider of Arabic language books in the region.

Announced in various Gulf news media, the Manassah program is an effort to close one of the key gaps in many Arab region markets, a lack of ready distribution channels. Publishing Perspectives readers will recall that an early mention of the Manassah initiative was mentioned in 2019, at a time when the program was facilitating display platforms for international book fairs.

Rashid Al Kous, executive director of the EPA, is quoted by the Zawya news service, saying, “We aim to provide book distribution services locally before scaling up our operations to the regional level.

“Very soon, we’ll be going global to position EPA as a key player in international book distribution, and to support Sharjah in its endeavor to innovate solutions that ensure the sustainability of the publishing sector.”

The company has begun early operations in bookstores, exhibition settings, and online platforms, to test its development. As conceived, Manassah will offer integrated services including design, marketing, and production.

And previous pandemic-era on-site meetings Bodour Al Qasimi has held as part of the IPA’s outreach program include Spain, Saudi Arabia, Russia, Turkey, Egypt, Kenya, Ivory Coast, Ghana, and Georgia.

IPA president Bodour Al Qasimi speaks to members of the Emirates Publishers Association–now with 200 members–at Sharjah Publishers City during the 2021 Sharjah International Book Fair. With Al Qasimi onstage are Ali Bin Hatem (left), president of the EPA, and Rashid Mohammad Al Kous, executive director of the association. Image: EPA, Nabs Ahmedi


More from Publishing Perspectives on developments in Sharjah is here, more on the Emirates Publishers Association is here, and more on the International Publishers Association is here.

Publishing Perspectives is the world media partner of the International Publishers Association.

More from us on the coronavirus COVID-19 pandemic and its impact on international book publishing is here.

About the Author

Porter Anderson

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Porter Anderson is a non-resident fellow of Trends Research & Advisory, and he has been named International Trade Press Journalist of the Year in London Book Fair's International Excellence Awards. He is Editor-in-Chief of Publishing Perspectives. He formerly was Associate Editor for The FutureBook at London's The Bookseller. Anderson was for more than a decade a senior producer and anchor with CNN.com, CNN International, and CNN USA. As as an arts critic (National Critics Institute), he was with The Village Voice, the Dallas Times Herald, and the Tampa Tribune, now the Tampa Bay Times. He co-founded The Hot Sheet, a newsletter for authors, which now is owned and operated by Jane Friedman.

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