France’s New Report: 2020 Has ‘Converted’ Many Readers

In News by Porter Anderson

In an 11th survey, the French book business sees continued adoption of digital book formats, reflecting the ‘digital acceleration’ of the pandemic in many markets.

Amid a third round of major restrictions and lockdowns, Parisians on April 4 visit the Parc des Buttes Chaumont. Image – iStockphoto: Franck Legros

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

Reading Frequency, in All Media, Is Rising
Today’s (April 12) report from Paris has a decidedly upbeat tone, the 11th edition of this publishing “barometer,” as it’s called, citing “new readers, purchases, practices, and frequency of reading on the rise.”

Indeed, the report refers to the pandemic year 2020 as “a year of reading printed, digital, and audiobooks” that shows “significant increases” among those aged 15 to 24, and many new readers “converting” to reading ebooks and listening to audiobooks.

The report, focused on “the reading habits of the French in the year 2020,” is produced by three organizations:

In a decade, surveyed digital reading reportedly has advanced in France to the latest figure of 26 percent of readers saying they’re using digital products. You’ll note modest setbacks for progress seen in 2014 and 2018. Image: SNE, SOFIA, SDGL

Among top-line findings:

  • At the beginning of 2021, more than one in four French people (26 percent) had already read a digital book (livre numérique)
  • That, the study says, represents nearly 1 million more readers in twelve months (13.8 million in France’s population of 67 million)
  • Nearly one in five French people (19 percent) will have already listened to a physical or digital audiobook by the start of 2021, for a total 9.9 million
  • The year 2020 has ‘converted’ many new readers: 26 percent of them have listened for the first time to digital audiobooks
  • Of those “converts,” 15 percent had previously read ebooks and 21 percent had listened to physical (CD or tape) audiobooks
  • Among citizens between 15 and 24 years of age, half of them tell the research company Médiamétrie that they’ve already read an ebook, and one in five says that she or he has listened to an audiobook
  • The frequency of reading is increasingly high, the report says, regardless of the medium
  • The main go-to format, however, remains print, the report’s findings indicate, even as 39 percent of respondents say they’ve done some consumption of books in physical formats
New Readers, New Buyers of Digital Content

In this graphic from the new report, you can see that print remains the stronghold of literature in reading in France (upper left corner), with ebooks a relatively close second. Image: SNE, SOFIA, SDGL

While the French reading population has been considered relatively resistant to digital reading, among devices, the smartphone is the most-owned device for digital consumption, respondents say, while an impressive one-third of respondents say they own an ebook reading device, with two-thirds saying they’ve owned an e-reader for at least three years. In the past 12 months, 16 percent of those surveyed said they’d become new buyers.

Going beyond ownership of these devices to usage, 42 percent of those asked say the smartphone is their most-often used medium for reading or listening digitally, and the laptop is said to be having the greatest growth in usage for digital reading.

It will cheer publishers to know that in the past 12 months, the survey has picked up “a strong increase in the purchase of books at the expense of free acquisitions. In all media, the researchers say they see the number of readers who have bought more than 10 books annually on the rise. Nevertheless, digital borrowing from libraries is also seen to be growing, for 29 percent of ebook readers and 34 percent of audiobook listeners.

An online edition of more details from the full survey with graphics is here.

A discussion in French of the new findings in the study is available in video here:

The Coronavirus in France

At this writing, the 8:20 a.m. ET (1320 GMT) update of the Johns Hopkins Coronavirus Resource Center sees 5,119,590 cases in France’s population of 67 million, with  98,909 fatalities.

These numbers retain France in fourth place in the world for caseload (behind the States, Brazil, and India). In deaths, France stands at No. 8 in the world.

Reuters Paris reports that France saw another increase in COVID-19 patients in intensive care on Saturday. As is happening in many other markets, younger patients are being reported in France amid variants being tracked closely by public health experts beyond the original strains of the novel coronavirus COVID-19.

Matthew Futterman has reported for The New York Times that the French Open at Roland-Garros has been delayed by a week, now scheduled for play from May 30 to June 13.

More from Publishing Perspectives on the French market is here, more on the French publishers association is here, more on literary agents is here, and more on publishing rights is here.

More on the coronavirus COVID-19 pandemic and its impact on international book publishing is here

About the Author

Porter Anderson

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Porter Anderson has been named International Trade Press Journalist of the Year in London Book Fair's International Excellence Awards. He is Editor-in-Chief of Publishing Perspectives. He formerly was Associate Editor for The FutureBook at London's The Bookseller. Anderson was for more than a decade a senior producer and anchor with, CNN International, and CNN USA. As an arts critic (Fellow, National Critics Institute), he was with The Village Voice, the Dallas Times Herald, and the Tampa Tribune, now the Tampa Bay Times. He co-founded The Hot Sheet, a newsletter for authors, which now is owned and operated by Jane Friedman.