‘A Fresh Range of Unique Books’In preparation for Frankfurter Buchmesse (October 16 to 20), the Łódź-based licensing publisher Ameet has announced an expanded Lego Books program intended to widen the line of products available in 2021.
Publishing Perspectives readers may remember our 2018 report on the licensing activity announced by Chronicle Books with Lego for books inspired by the brand’s toys, bricks, and mini-figures. The new development with Poland’s Ameet is being described in media messaging as being meant to complement, not override, such existing partnerships.
Lego Books, as an imprint created with Ameet, is being positioned as “encompassing a new line of innovative playful reading experiences that capture the Lego spirit in print, digital and audio. This new imprint will complement the titles from existing publishing partners: Blue Ocean, Chronicle, Disney Press, Dorling Kindersley, Egmont, Kids Media, Scholastic, and Universum.”
The announcement doesn’t explain just how the new Ameet-Lego partnership will fulfill a promise to “turn conventional licensing business models on [their] heads,” but the folks at Ameet write, “Taking Lego Publishing away from the standard licensing approach, the terms of the new Lego Books partnership will allow Ameet to co-create and cooperate with Lego Publishing to develop a fresh range of unique books across multiple categories that will combine storytelling, play, learning, and creativity – closely mirroring and enhancing the experience of playing with Lego bricks and building sets.”
Statements indicate that Ameet will establish more partnerships downstream with publishers and retailers “in all categories in territories worldwide from 2021 onward.”
In a prepared commentary, Lego Publishing head Amanda Ryder is quoted, saying that Lego “is loved by children around the world because it’s a unique play experience that combines storytelling, creativity, and playful learning. The incredible growth of our publishing business proves that books are the perfect vehicles to capture this experience and has shown that the Lego brand occupies a unique position in a competitive licensing market.
“By launching Lego Books in a strategic partnership with Ameet, we’ll develop a range of ‘playful reading’ titles in multiple categories to capture the very essence of Lego play and occupy a unique position in the children’s publishing market worldwide. This partnership will also allow us to support the Lego Group’s vision to become a global force for learning through play.”
For Ameet, the founding CEO Piotr Modlinski says, “It has been a lifelong ambition of mine to create high-quality books for children around the world. I’m honored and excited to cooperate even more closely with a world-class partner like the Lego Group with which we share common values and vision. Lego Books will write a new chapter in children’s publishing to promote reading, storytelling and creative play.”
At Frankfurt, Ameet’s stand and that of its German outlet Ameet Verlag will be in Hall 3.0, G153.
AAP Calls for Entries: PROSE Awards 2020
The Association of American Publishers 2020 PROSE Awards, which recognize outstanding scholarly books, journals, and e-products, are open for entries through November 15.
These awards recognize scholarly works published in the United States in the arts, humanities, biological and physical sciences, reference, and social sciences. These works must have a 2019 copyright notice.
Since 1976, the AAP’s PROSE Awards have recognized publishers who produce books, journals, and digital products of extraordinary merit that make a significant contribution to a field of study. a panel of jurors will review entries for overall excellence in scholarly publishing in dozens of subject categories.
Coverage of the 2019 competition from Publishing Perspectives is here.