US-Based Firebrand Technologies Launches ‘Eloquence on Alert’

In News by Porter Anderson

Firebrand’s mew ‘Eloquence on Alert’ service gathers data from online retailers to monitor how publishers’ products are being sold online.

Image – iStockphoto: MonSitJ

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

‘See and Interact With Data’
At this time of year, of course, many companies in publishing know that introducing their new offerings can make sense. With BookExpo set for May 29 to 31 at New York City’s Jacob Javits Center, the time is right for potential clients to set up meetings.

Firebrand Technologies’ Joshua Tallent has notified us of the launch of such a program with an intriguing name, Eloquence on Alert. Its core capability is captured in this line: “Get alerted when your product data changes on major online retailers, so you can react quickly to protect your investment in your catalog.”

In short, how light on your feet are you in a world of online retail?

Based in Newburyport, Massachusetts, Firebrand is working in data, particularly as it pertains to title performance on the market and how publishers can monitor what’s happening.

In its media messaging, the company says, “Eloquence on Alert’s proprietary data gathering service collects key, hard-to-access details about products from major online marketplaces and review sites, to put all that information directly at publishers’ fingertips.

“Firebrand has been collecting, reviewing, and analyzing this specific data internally for over two years, and has developed a robust tool that is targeted to the unique needs of publishers.

“With this new application, publishers can see and interact with important data about price changes, missing buy buttons, products that suddenly disappear, third party sellers taking over the buy box, and more.

“These details are made available in a dedicated interface, with powerful alerts, search, and classification tools to help publishers address problems and leverage opportunities like never before.”

Like a pair of electronic eyes on a publisher’s list in the marketplace, Eloquence on Alert, then, continually captures the fluctuating conditions under which a title is standing on sales pages, identifying, says Firebrand’s Catherine Toolan, “issues and trends that would be very difficult to discern otherwise, saving time and money and allowing for the reallocation of resources to new or different projects,” said Catherine Toolan, Firebrand’s Director of Eloquence Services.

More about the Eloquence on Alert service is available by signing up for a demo here. And of course contact information is there as well, for making meetings with the company at BookExpo.


More from Publishing Perspectives on digital publishing is here.

About the Author

Porter Anderson

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Porter Anderson has been named International Trade Press Journalist of the Year in London Book Fair's 2019 International Excellence Awards. He is Editor-in-Chief of Publishing Perspectives. He co-founded The Hot Sheet, a newsletter for trade and indie authors, which now is owned and operated by Jane Friedman. He formerly was Associate Editor for The FutureBook at London's The Bookseller. Anderson also has worked as a senior producer, editor, and anchor with CNN.com, CNN International, and CNN USA, and as an arts critic (National Critics Institute) with The Village Voice and Dallas Times Herald.