Jens Klingelhöfer Rolls Out a New ‘Bookwire OS’ Expansion of Services

In Feature Articles by Porter Anderson

Building on a decade of experience in international ebook distribution, Bookwire expands into publishing software solutions with its new ‘Bookwire OS’ offering.

Jens Klingelhöfer

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

For a ‘Diverse Landscape of Business Models’
Known primarily for its ebook distribution work with a particularly long reach into the Latin American markets, the 10-year-old Bookwire is currently is introducing its “Bookwire OS” offering, a publishing software offering including operational, marketing, and production capabilities.

Jens Klingelhöfer, the founding CEO of the Frankfurt-based company, was in Berlin last week for Klopotek’s Publishers’ Forum and spoke there about how the company’s publishing clients—now numbering more than 1,500—are able to use the system as something akin to the operating system referred to by the new name.

Klingelhöfer stresses that Bookwire’s user interface has been completely overhauled with the help of specialists in cognitive load design and web development, to increase the program’s intuitive level of control.

And of key importance in rolling out the new suite of capabilities, he says, is the fact that the company now is doing so much more than the distribution tasks it’s known for.

“During the coming months,” he says, “we’ll be rolling out new intelligent functions for our publishing clients in all four areas—production, distribution, marketing, and analysis.”

The program now is intended to support and implement not only ebooks but also audiobooks and print-on-demand (POD) products.

‘Beyond the Audible-iTunes Monopoly’

The new Bookwire OS dashboard tracks and implements a variety of new capabilities for the company’s clients, supporting the creation and distribution of audio products as well as distribution, ebooks, and print-on-demand. Image: Bookwire

In a series of remarks, he points out what the newly reconfigured Bookwire environment can do.

“The audiobook market,” Klingelhöfer says to Publishing Perspectives, “now is developing beyond the Audible-and-iTunes monopoly and into diverse and complex market with many new players,” one of which, of course, is Bookwire.

“We also help publishers to distribute globally, manage the diverse landscape of business modelsjust to mention a fully automated windowing functionalityand optimize their products for new distribution channels like music streaming services,” he says, adding that this means fully automated creation of a second track list with short “music-track-length” tracks optimized for the music streaming payment model.

Audiobook target groups can be examined and accessed with what Klingelhöfer calls an “audiobook dashboard that shows,” he says, “audience data provided by Spotify, Apple Music and others.

“We consult with publishers,” he says, “regarding music streaming services, to help them to set up their playlist marketing strategies.”

Digital Publishing Award

A statistics display on Bookwire’s new ‘OS’ dashboard. Image: Bookwire

Publishing Perspectives readers may recall our story last month about Bookwire’s win of a Digital Publishing Award during the Leipzig Book Fair for its “WAY” program, the name standing for “We Audiobook You.”

As it turns out, this is part of the new offering, Klingelhöfer says, folding in production capabilities for clients that include producing audiobooks through a managed complete audio production process.

And, of course, the real selling point is likely to be what the Bookwire team says is full integration of these services. “All steps,” the company’s media messaging says, “from a request for a quotation for ebook or POD production to product delivery, are fully integrated into Bookwire OS for publishing clients.”

More on the new development is here, and Klingelhöfer will be at BookExpo later this month and can meet with trade visitors interested in knowing more about the new offering.

In this slide from his Publishers Forum presentation in Berlin, Jens Klingelhöfer shows the developmental presence of audio in the German market. Image: Bookwire

More from Publishing Perspectives on Bookwire is here.

About the Author

Porter Anderson

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Porter Anderson has been named International Trade Press Journalist of the Year in London Book Fair's International Excellence Awards. He is Editor-in-Chief of Publishing Perspectives. He formerly was Associate Editor for The FutureBook at London's The Bookseller. Anderson was for more than a decade a senior producer and anchor with, CNN International, and CNN USA. As an arts critic (Fellow, National Critics Institute), he was with The Village Voice, the Dallas Times Herald, and the Tampa Tribune, now the Tampa Bay Times. He co-founded The Hot Sheet, a newsletter for authors, which now is owned and operated by Jane Friedman.