Bologna Book Fair 2019 Attendance Exceeds Last Year’s by 5 Percent

In Feature Articles by Porter Anderson

Bologna Children’s Book Fair announces a record year in attendance and news coverage, while naming Sharjah as its 2020 Guest of Honor.

Trade visitors to the 2019 Bologna Children’s Book Fair examine the new work of authors and illustrations in the ‘Swiss ABC’ exhibitions area from this year’s guest of honor market. Image: Porter Anderson

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

Almost Half Bologna’s 2019 Attendance Was International
Today (April 4), organizers of the Bologna Children’s Book Fair report that this year’s trade show has seen a 5-percent increase in overall visitors this week, and a 20-percent jump in international attendees.

Gruppo BolognaFiere says a total 28,946 visitors were counted this year—compared to 27,642 in 2018—and the international contingent included in that figure is reported to have made up almost half of this year’s turnout.

In journalism alone, some 820 reporters were accredited this year, a surge of about 14 percent over 2018. When you break out the international journalists on hand, there were 235 members of the foreign press operating at the fair from 42 countries, an 18-percent increase year over year.

By the time it issued its report today, the Bologna press office had counted more than 1,000 articles about the fair in Italian and national press channels in addition to radio and television broadcasts.

As regular trade visitors to Bologna know, the fair has at times both a more easygoing vibe than that of the biggest fairs such as the Frankfurter Buchmesse and the London Book Fair, and it also trades on the charm that’s native to the children’s sector.

For example, this year was Bologna Children’s Book Fair’s 56th edition but Mattel’s Barbie was turning 60. A big “Barbie box” appeared on the pink-carpeted entryway, its ebullient message—”You Can Do Anything“—inviting fairgoers to step in and have their photos taken as the long-running doll the marketing of which now stresses that “today’s girls will be the last generation of firsts” to break various glass ceilings.

The Barbie anniversary coincides with one of the international socio-political world’s most compelling challenges—#MeToo—to traditional role modeling and oppression of women, something that was reflected in a mini-conference called “Time is on Their Side: Women in Children’s Books” and in empowerment-themed messaging and sessions of the fair’s programming.

A trade visitor to the 2019 Bologna Children’s Book Fair is captured as Barbie by an obliging colleague. Image: Porter Anderson

Bologna’s Mobile App Sees a 25-Percent Jump in Downloads

Bologna’s press liaisons are offering more facts and figures from this week’s staging of the trade show:

  • The 2019 Bologna Children’s Book Fair this year fielded 1,442 exhibitors from more than 80 countries and regions
  • The Bologna site drew more than 1 million views online and was accessed by 145,000 unique users, 60 percent of whom are from the international industry beyond the shores of Italy
  • Some 34,000 users registered for online services, and the trade show’s app was downloaded more than 2,500 times, a 25-percent increase over last year’s app action
  • A reported 50,000 users of Facebook were engaged with the fair’s account, along with 36,300 on Instagram, and more than 11,000 users of Twitter who were seeing the activity of @BoChildrensBook

Sharjah’s program will be launched during the Sharjah International Book Fair (30 October-9 November 2019).

The Bologna Children’s Book Fair entrance area 2019. Image: Porter Anderson

More coverage from Publishing Perspectives related to Bologna International Children’s Book Fair is here. And more from us on children’s books is here.

About the Author

Porter Anderson

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Porter Anderson has been named International Trade Press Journalist of the Year in London Book Fair's International Excellence Awards. He is Editor-in-Chief of Publishing Perspectives. He formerly was Associate Editor for The FutureBook at London's The Bookseller. Anderson was for more than a decade a senior producer and anchor with, CNN International, and CNN USA. As an arts critic (Fellow, National Critics Institute), he was with The Village Voice, the Dallas Times Herald, and the Tampa Tribune, now the Tampa Bay Times. He co-founded The Hot Sheet, a newsletter for authors, which now is owned and operated by Jane Friedman.