A First Collection Bundles Text and Audio
As Publishing Perspectives announced in November, the 14th imprint of Amazon Publishing is called Amazon Original Stories, and has been followed to date by the addition of a 15th imprint, Topple Books with filmmaker Jill Soloway.
As we wrote in November, Original Stories was called Amazon Shorts from 2005, then Amazon Singles from 2011 forward. Newly renamed and positioned as Amazon Original Stories at APub—which is the trade publishing arm of the company, remember, not the self-publishing platform—the Original Stories brand promise is “powerful stories told in a single sitting.”
It seems now that the imprint is thinking about those who might want more than one sitting at a time: it’s rolling out collections.
Its first collection was released during BookExpo, and the formula is going to be repeated in the future with themes of climate-inspired fiction, nightmares, and more. The slight branding collision anticipated is in place: the Original Stories banner lies on the Kindle Singles page. Julie Sommerfeld, who’s the chief of Kindle Singles, is also editorial director of Amazon Original Stories, so this is the same shop at work.
Spokespeople for Amazon Publishing say that the way to understand the distinction is to remember that the Kindle Singles store encompasses, in addition to Amazon Original Stories, “more than 2,000 other high-quality, short reads from many different publishers and Kindle Direct Publishing authors.”
Overall, though, it might help for the company to devise some more easily differentiated sub-brands and imprint names when such evolutionary paths as Shorts-to-Singles-to-Stories develop, although customers, of course, may be less bedeviled by these thin-sliced distinctions than industry observers are.
The first collection of Amazon Original Stories is called The Real Thing: A Bundle of Love Stories, and it makes a helpfully coherent example of the concept for Original Stories.
The “bundle” has six works in it, each of which comes bundled, in fact, with both a textual and audio edition. That audio component may prove tricky to replicate in all future “bundlings,” in that this first outing, the authors are narrating the audio editions of the stories. When someone like CNN’s W. Kamau Bell is your author, you’re in good shape for narration. All authors aren’t equally capable of oral delivery, of course. In the case of an upcoming collection, the work will be voiced by a narrator other than the author.
The six authors, stories, and publisher-provided descriptions in this first collection are:
- Eddie Huang, Single Asiatic Male Seeks Ride or Die Chick, described as “a tale of love and shooting your shot from the author of Fresh Off the Boat”
- Wednesday Martin, Boyfriends of Dorothy, with the promotional line: “Sometimes falling for the wrong guy is exactly what a teenager needs”
- W. Kamau Bell, Everybody Loves Kamau! with the line: “For this bestselling comedian, love is a force of nature. So’s his girlfriend’s grandfather.”
- Jade Chang, The List, not to be confused with Amy Siskind’s bestselling political compendium The List: A Week-by-Week Reckoning of Trump’s First Year from Bloomsbury. Descriptive copy for Chang’s book reads, “There may be a simple solution to your singledom: make a list.”
- Elizabeth LaBan and Melissa DePino, Neighbors: “How a friendship between two women became the love of a lifetime”
- Samantha Allen, Love & Estrogen: “She stumbled into unexpected love during the most important stage of her life”
Collections To Come
The structural concept of Original Stories should be fairly consistent, according to press materials.
There’s a theme for each collection, the company says, and the stories in that collection will deliver “divergent points of view on the same idea.” A collection will have its own page. (This release has its page here.) The material is downloadable in a single click for the whole collection or by selecting individual stories.
Artwork seems to be unified for a given collection. In this case, illustrator Geoff McFetridge is behind the imagery for The Real Thing.
Collections are to have animations at times that will be visible on Amazon Fire tablets and the Kindle apps for Android and iOS—a feature of the Kindle in Motion technology we wrote about at the time author Patricia Cornwell took her Jack the Ripper material to Amazon to take advantage of this approach.
And part of the plan includes content development for Prime and the Kindle Unlimited subscription, members of which will get entire collections free of charge in both ebook and digital audiobook formats.
The next collection to be released by Amazon Original Stories is called Bloodlands and is described as “a history of the United States told through six forgotten murders from the colonial era to today”—which might prove to be a more sophisticated-thematic approach, perhaps, than “a bundle of love stories.” Bloodlands is expected later this month. That one is apparently written entirely by one author, Harold Schecter, to be narrated by Steven Weber.
The collections are available to non-Prime or -Kindle Unlimited members at $1.99 per story or $5.99 per collection.