By Hannah Johnson | @hannahsjohnsonIn three weeks, the CONTEC Mexico annual conference program (June 18-20) will begin in Mexico City, this year with a focus on new business models in publishing, including open access and subscription services.
This conference, organized by the Frankfurter Buchmesse, explores the latest dynamics and innovations in Latin American and Spanish-language book publishing.
Under the direction of Marifé Boix García, Vice President Business Development Southern Europe & Latin America for the Frankfurter Buchmesse, the 2018 program includes speakers from across Latin America and around the world.
Storytel Expects Audiobooks to Grow in Latin America
With subscription being a main focus of the conference this year, audiobook platform Storytel has signed on as the event’s lead sponsor.
In October 2017, Storytel launched its Spanish-language operations. At the same time, the company released a study which that found the number of Spanish-language audiobooks had grown by 33 percent over the previous 12 months.
Given these positive signs, Storytel has high hopes for its audiobook business in Spanish-language markets.
“We expect more Spanish and Mexican publishers to further join our service in the next few months,” said Helena Gustafsson, Head of Global Publishing at Storytel, in an interview with CONTEC organizers.
Gustafsson will deliver a keynote speech at CONTEC at 10:30 am on June 19 about the boom in audiobook sales that’s going on in many countries, as well as what Storytel predicts for Latin America’s audiobook sector.
Already, there are signs that the book industry in Latin America is embracing the audiobook format. “Large Spanish and Mexican publishers like Penguin Random House, Grupo Planeta, Grupo SM México [and] Oceano México” are already offering Spanish-language audiobooks through Storytel, said Gustafsson. “Midsize publishing houses like Acantilado, Roca Editorial, Edhasa, Editorial Diamante and independents such as Almadia, CIDCLI, Nórdica, Impedimenta or Rey Naranjo” have also signed on.
Growing Importance of Open Access
Another major business model, open access, will feature in several events at CONTEC. Sven Fund, a familiar speaker at CONTEC Mexico and the managing director of Knowledge Unlimited, will deliver a keynote speech (10:30 am on June 20) on how publishers can generate revenue under the open access model.
In an interview with CONTEC organizers, Fund said, “I am convinced that Open Access will continue to grow in importance, and that it will make up about 40-50 percent of all research publications in a few years—from 15-20 percent that it covers today.”
Program Highlights at CONTEC Mexico 2018
10:30 — Keynote on audiobooks:
- Helena Gustafsson, Head of Global Publishing, Storytel
15:00 — Panel on adapting publishing strategies around consumer interest and behavior, with:
- Marc Santandreu, CEO of Tekstum, Mexico
- David Peman, Territory Manager of Bookscan Mexico (Nielsen)
- Myriam Vidriales, Director of Communication and Marketing at Grupo Planeta Mexico
- Diego Echeverría, Founder and Director of Ink-it, Mexico
10:30 — Keynote on open access publishing:
- Sven Fund, Managing Director of Knowledge Unlimited
11:00 — Panel of university press publishers discussing their open access publishing strategies:
- Lara Mainville, Director of University of Ottawa Press, Canada
- Juan Felipe Córdoba, Editorial Director at Universidad del Rosario, Colombia
- Guillermo Chávez, Technology Specialist at Universidad Nacional Autónoma de México
15:00 — Bookselling panel addressing how bookstores can improve their online and digital offering:
- Rodrigo Pérez Porrúa, Commercial Director of Librerías Porrua; and President of Mexico’s Booksellers Association
- Maya Flandin, President of librairie Vivement; and Vice President of the Syndicat de la Librairie Française (French Booksellers Association)
- Sandra Schüssel, Director of MVB Labs division of MVB- Marketing und Verlagsservice des Buchhandels GmbH, Germany