Frankfurt Notes: Turkish Literature Abroad at Two Stands; Hungary Stages Five Authors

In News by Porter Anderson

Turkish Literature Abroad continues its outreach program with its final trade show appearance of the year. And Hungary’s stand stages key authors on Frankfurt Saturday.

Turkish Literature Abroad, TURLA, has supported Turkish publishers at several major trade shows this year prior to Frankfurt. Image: Provided by TURLA

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

Turkey at Frankfurt: Halls 5.0 and 3.0
Capping a year of trade-show appearances, Turkey’s literary outreach program—known as YATEDAM in Turkey and TURLA to English-speakers—this year will be at Frankfurt Book Fair in two locations: Hall 5.0 C144, and Hall 3.0 K100.

Turkish Literature Abroad has as its nonprofit mission the promotion of Turkish publishers and authors on the international stage, along with the ongoing development and integration of Turkey publishing programs into a growing network.

And in a year in which Turhan Günay, publisher of Turkey’s Cumhuriyet Books, and the publishing house Evrensel have won the International Publishers Association’s Prix Voltaire—for courage amid challenges to the freedom to publish—TURLA’s efforts clearly hold special importance.

Sponsors of the effort this year include Istanbul’s Development Agency, the Turkish Publishers Association, the country’s ministry of development program, and MUSIAD,

This year’s leads in the Turkish outreach effort are project coordinator Mehmet Demirtaş and project assistants Gamze Erentürk and Beste Bal. And prior to its appearance at Frankfurt, the program has supported Turkish literature’s presentations at London Book Fair, Bologna Children’s Book Fair, the Abu Dhabi International Book Fair, and Seoul International Book Fair.

Training is offered by TURLA to Turkish publishers prior to their presentations at international trade show events, with emphases on rights agreements and world market dynamics. On site at a given trade show, TURLA helps facilitate meetings between Turkey’s publishing players and counterparts on the world stage.

An ultimate goal for the program is defined in its literature as the establishment of a publishing and rights consultancy for the Turkish industry.

Hungary at Frankfurt: Hall 5.0

On the first of Franfurter Buchmesse’s two public days, Saturday October 14, Hungarian publishers plan to present five authors at the Hungarian stand, Hall 5.0 C119.

Authors Ferenc Temesi, János Térey, Tibor Noé Kiss, Attila Bartis, Petra Szöcs will be on hand between 10:30 a.m. and 5 p.m. that day, featuring readings from Péter Esterházy’s Pancreas Diary, scheduled for publication in March from Hanser, and commentary from György Száraz Wilhelm Droste, Julia Schröder, Orsolya Kalász, and Jörg Magenau.

Of special interest to art enthusiasts, the stand’s concept has been inspired by the work of Hungarian Bauhaus artist and author Lajos Kassák (1887-1967).

Supporting the Frankfurt effort this year is the Hungarian Cultural Institute of Stuttgart, and the Hungarian stand will hold a reception at 5 p.m. on October 12, preceded at the same hour on the 11th by a news conference.

About the Author

Porter Anderson

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Porter Anderson has been named International Trade Press Journalist of the Year in London Book Fair's International Excellence Awards. He is Editor-in-Chief of Publishing Perspectives. He formerly was Associate Editor for The FutureBook at London's The Bookseller. Anderson was for more than a decade a senior producer and anchor with, CNN International, and CNN USA. As an arts critic (Fellow, National Critics Institute), he was with The Village Voice, the Dallas Times Herald, and the Tampa Tribune, now the Tampa Bay Times. He co-founded The Hot Sheet, a newsletter for authors, which now is owned and operated by Jane Friedman.