UI Tech Solutions’ Krishnamachari Srinaath, second from left, speaks to trade visitors at PageMajik’s Frankfurt Book Stand. Image: Erin Cox
By Mark Piesing | @MarkPiesing
A Publishing CMS Said To Be ‘Workflow Aware’
One of myriad stand parties in the late afternoon Thursday at the Frankfurt Book Fair was a launch event for an offering called PageMajik from Singapore-based UI Tech Solutions.
UI Tech’s publishing workflow management system is described by the company as having an artificial intelligence component that gives users the impression that the platform has been purpose-built for them and their needs.
PageMajik’s team says the software brings together all the simple but time-consuming steps of the publishing process on one platform that supports publishing books, journals and even loose-leaf formats.
Its offer says it uses machine learning to create a “publishing workflow aware” content management system (CMS) to adapt to users’ needs. The company also says it has developed an intuitive interface and modular software to allow for client customization.
Prior to the product’s Frankfurt Book Fair launch, two large legal publishers and one mid-sized STM house had begun using it, company spokespeople say. UI Tech Solutions says it’s in advanced discussions with 15 publishers and in early-stage talks with 20 more. Discussions are underway with a number of journal publishers as well.
The software costs from $599 per month, depending on the number of titles and/or journal articles published.
Krishnamachari Srinaath
Krishnamachari Srinaath is managing director of UI Tech Solutions. He tells Publishing Perspectives, “In our consulting work, we were seeing publishers being slowed down, missing publishing opportunities and revenue, because of routine tasks.
“So we started creating the individual products that now make up PageMajik to solve problems as they arise. We’ve tested these out for more than two years with our clients.
“There are and have been similar products in the market for a while now,” he says, but “they don’t address the full spectrum of a publisher’s needs. PageMajik is a no-compromise solution that gives every intrinsic component and player in a publishing program the experience of it being purpose-built for that individual and process.”
Srinaath says launching at Frankfurt made sense because the trade show “brings together the largest collection of our target demographic: publishers from around the world. Our goal is to showcase our product to as many as possible.”
PageMajik is being evolved and improved along with client experience, too, Srinaath says, “evolving with the changing needs and challenges of our publishing partners. Almost every four weeks, we’re adding new features.
“We’ll continue to leverage AI, machine learning and other emerging technologies to enable PageMajik technology keep our publishing partners ahead.”