1. About the trend in readers’ desire to purchase only part of a book rather than the entire volume, there is not a problem. Springer and other are selling chapters of their books.

  2. Totally agree. Something we mentioned in our Blog: Publishers dont’ sell books, build reading experiences
    …..If book publishers were to retrospect on what has changed the rules of the game, well strangely, it is the arrival of device reading in addition to print reading of books. These new digital-preferences of book readers have changed the core business value of book publishers from that of ‘selling of books’ to ‘building the experience of reading great books’ anytime anywhere.

  3. Thank you for a very thoughtful article about how the business model for books are in transition. As we have seen the text book business model is in flux. While the text book content is very important to the k-12 and higher ed market the students have voted that they want the text boon material in a digital format and at an affordable price.

    The text book publishers have not addressed this issue and may continue to incur significant decreases in their adoptions and revenue.

    The other key factor that I would like to address is how the text book material will be presented via a mobile device. There are 3.8 billion mobile devices globally and is expected to grow past 6 billion in the coming years. The market has spoken, mobile is the dominant communications tool. It is imperative for publishers of any content to be able to render their content via mobile so that the reader can consume the information in the most efficient and effective manner.

    Gadget Software has an answer in the shape of their Gadget One Platform that allows the publisher to create VPubs utilizing the ARS (Atomic Reading Structure). The ARS creates objects of the book, journal article, etc.

    Gadget Software enables you to have an optimized mobile streaming platform.

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