Ingenta Strikes Deal with China’s CEPIEC; Springer Healthcare Launches ‘Medicine Matters’

In News by Porter Anderson

In international industry notes, a two-year deal with CEPIEC offers Ingenta publishers new access to China’s market and Springer’s Medicine Matters site launches for medical pros.

Image – iStockphoto: Ellica S

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

Accessing the Chinese Scholarly Market
Content management specialist Ingenta, based in the UK and USA, has announced an agreement with Beijing’s China Educational Publications Import & Export Corporation (CEPIEC). The intent of the partnership is described in a press statement as enabling “publishers on Ingenta Connect to market and sell their content to Chinese researchers and institutions.”

is a collection of academic and professional content online, comprising more than 5 million articles from more than 250 publishers.

CEPIEC is cited by Ingenta as China’s largest academic digital research importer, and the newly announced arrangement is for two years. For Western publishers, according to Ingenta’s announcement, the new liaison “will provide international publishers who host their content on Ingenta Connect with access to the burgeoning Chinese scholarly market via a new scholarly pay-per-view platform, launched by CEPIEC and major Chinese search engine Baidu.”

Content searched and acquired on the platform will be valid through a link provided for 72 hours.

In the announcement statement, Byron Russell, chief of Ingenta Connect, is quoted, saying, “China is a real land of opportunity when it comes to the scholarly market, with more than 25 million students and academics, not to mention a wealth of institutions and libraries which serve and support a growing thirst for knowledge.

“However, until now publishers have had limited success when it comes to marketing and selling their content in this territory. This new collaboration with CEPIEC will give our publishers on Ingenta Connect a fantastic opportunity to have their content featured on Baidu Scholar and to expand their reach into this lucrative marketplace.”

For CEPIEC, the statement quotes journals and e-content director Xie Zegui, who says, “We are delighted to sign this agreement with Ingenta and to bring this unique opportunity to Ingenta Connect publishers.

“We look forward to delivering a wealth of reputable academic resources to Chinese academics and institutions through this arrangement, and we are confident the new pay-per-view platform will prove a success to all parties involved.”

Springer’s ‘Medicine Matters’ Reference Site Launched

Springer Healthcare, a part of the Springer Nature group, has announced the advent of Medicine Matters, a medical education site, with an initial concentration on recent advances in diabetes medicine.

Springer press materials describe the new site as a portal providing reliable, free medical education to physicians and healthcare professionals.

“Medicine Matters,” according to a prepared statement, “is aimed at the healthcare professional who wants a breadth of resources to support diagnosis and optimal treatment of major disease states.

“Underpinned by the scientific integrity of an independent, international editorial board, the website provides expert insights and commentaries around peer-reviewed educational content.

“Also included are journal article synopses, themed collections, ‘Ask the Expert,’ and eLearning modules.”

In addition to those journal article synopses, Springer’s press information says that access to full journal articles and conference coverage is included, along with “informed and extensive monitoring of peer-reviewed research, and headline summaries for time-stressed professionals on the most topical clinical information available.”

In a prepared comment, Springer Healthcare managing director Carolyn Honour, is quoted, saying, “Healthcare professionals across the globe are constantly learning and striving to improve their clinical knowledge.

“Our hope is that Medicine Matters will be the go-to reference tool within their daily practice and support improved patient outcomes.”

About the Author

Porter Anderson

Facebook Twitter Google+

Porter Anderson is Editor-in-Chief of Publishing Perspectives. Prior to that he was Associate Editor for The FutureBook, a channel at The Bookseller focused on digital publishing. Anderson has also worked with CNN International, CNN.com, CNN USA, the Village Voice, the Dallas Times Herald, and other media.