Braving the Crowded Indie Markets
By Ingrid SüßmannGerman self-publishing platform Tredition offers both services for independent authors and a white-label publishing platform. Now the company is going global with its services, starting with the UK and the US.
In their news release, the company reports that it has expanded its technology, linked to regional distribution and production partners, and made contact with news portals, such as ABC, Fox and Google News.
Tredition is a family-owned self-publishing service provider founded in Hamburg in 2006. The founding partners—Sönke Schulz and Sandra Latußek—were new to the book business when they launched the company. Today, the company says it has helped 20,000 authors to publish 40,000 books.
Publish-Books is Tredition’s white-label publishing platform that allows any company to offer self-publishing services. Some 50 publishing houses, daily newspapers, and universities are already using this service.
Schulz sees Publish-Books as one of the platform’s stand-out features: “We have a unique selling proposition because there is no other competitor in this field. Being able to offer a publishing tool for authors is especially promising for traditional publishing houses.”
While the self-publishing markets in both the US and UK are highly developed and already crowded, Tredition’s management says it believes it sees an opportunity to offer something new. By providing both a full-service platform directly to authors as well as a white-label solutions for publishers, Schulz believes it can stand out from the the competition: “After a start-up phase, we’re expecting sustainable growth since we’ve accounted for local conditions.”