By Ingrid Süßmann
For Those Switching Between Print and Digital
All a reader has to do is to download the free app, scan the page last read in a print book, and then the consumer is allowed to read up to 25 percent of the book on a mobile device, starting with the scanned page.
For readers, this technology is an easy way to switch between print and mobile reading, making a definite choice between the two versions unnecessary. While the app is free of charge for users, publishers have to make their books “papego-ready” and pay a small fee (about €0.03 per page) to Papego.
The feedback since its market entry at the Leipzig Book Fair in March has been overwhelming: Papego won the Neuland 2.0 visitor’s choice award. (Read more about The Startup Village for Digital Natives at the Leipzig Book Fair here).
Sabine Glitza, chief sales manager with Kiepenheuer & Witsh says that for the publisher, “it’s all about customer benefit.
“To many of our readers, it’s beneficial to easily change between the printed and the digital version. Papego offers a thoughtful and comfortable solution for readers.”
Von Wendt says he’s more than happy with the outcome: “For us it’s an enormous vote of confidence to be backed up by so many renowned publishing houses.
“This hopefully puts us in pole position for the forthcoming rollout.
“Booksellers keep asking for more Papego-ready titles. We’re happy to oblige.”