By Porter Anderson, Editor-in-Chief | @Porter_Anderson
‘To Raise Awareness’
Capitalizing on its progress with Newsweek Europe, the medium will be at exhibitor stand A9 in Hall 6.0, distributing copies of the magazine.
The news outlet, for more than eight decades a fixture on the US news-reporting scene, will also be hosting events at this year’s Fair.
One is a live interview on the Agora’s Open Stage stage on October 20 with 17-year-old Syrian refugee author Nujeen Mustafa, whose book Nujeen, written with Christina Lamb, is being launched at Frankfurt by HarperCollins’ William Collins imprint. (The book publishes in the UK on September 22, in the US on October 11.)
In that event at the Open Stage, Naina Bajekal, an associate editor with Newsweek, will discuss the memoir with Mustafa, which includes the author’s story of traveling from Syria to Germany in a wheelchair. The book currently is sold into nine languages in addition to English.
The magazine is also scheduled to have two additional live events “in conversation” with authors, including a second one in the Agora and one on the Publishing Perspectives Stage in Hall 6.2. More details on those events are to follow.
In a prepared statement, Tom Nichols, subscription marketing manager, is quoted, saying: “Newsweek is now available in print, as an app, and we also have a dedicated EMEA [Europe, Middle East, Africa] Web site. Being at the Frankfurt Book Fair is a great opportunity for Newsweek to engage with a large international audience, all in one place.
“Our aim of being at the Fair is to raise awareness, give away free issues to visitors, and we will have some very special subscription offers onsite too.”
Speaking for Frankfurter Buchmesse, Katja Böhne, head of press and corporate communications, says, “We are so delighted that Newsweek has decided to come to the Book Fair this year, and we look forward to welcoming them to the halls in October.
“To have such a high-quality magazine, with a great international reputation, on board is very exciting, and I’m sure our trade visitors will be keen to engage with the activities they have planned.”
Newsweek has print editions Japanese, Korean, Polish, Spanish, and Turkish. Its English-language international edition is distributed through major digital platforms, and in print.
Looking for other exhibitors at Frankfurt Book Fair? Here’s the Exhibitor Search link.