Trends: Sourcebooks Expands Book Personalization to Business Titles

In News by Porter Anderson

Riding the success of its Put Me in the Story personalized books for children, the independent publisher Sourcebooks rolls out an offering on business-inspirational material.
Image: From Sourcebooks'

Image: From Sourcebooks’

By Porter Anderson, Editor-in-Chief | @Porter_Anderson

‘To Innovate Around the Personalization of Content’
In comments from the stage at F+W’s Digital Book World eve’s Launch Kids conference in March, Sourcebooks‘ Publisher and CEO Dominique Raccah said that she had identified as many as eight areas of possible growth for personalized books.

“Customizing each book for the experience,” she said, is where the potential lies. “We are the Number 1 site for personalized books in the US,” she told the audience. “And I’m possessed with this question of how much bigger this industry could be.”

Her interest has been piqued by the company’s success with its Put Me in the Story line of personalized books for kids, many in licensing arrangements with powerful brands including Star Wars, Marvel’s The Avengers, Disney’s Mickey Mouse, Spongebob, Sesame Street, and more, as well as a partnership with Barnes & Noble for sales.

Today (August 2), Raccah’s team is announcing the first expansion of the Put Me in the Story approach to adult content through Simple Truths, which the company’s news release describes as “an imprint of Sourcebooks that publishes well-known and much-utilized business, leadership, teamwork, and motivational books.”

Sourcebooks now will offer personalization for businesses and organizations in Simple Truths content. “Logos, brands, and messages” can be added by clients.

Dominique Raccah

Dominique Raccah

In a prepared statement, Raccah—who recently spoke at Nielsen’s Romance Book Summit at the Romance Writers of America conference in San Diego—is quoted saying, “From the start, our aim has been to innovate around the personalization of content.

“With Put Me In The Story, we’ve created a strong, successful personalized books platform that we can now model in other areas.

“Simple Truths has always been about connecting with people who drive progress and change.

“Now, we’re taking it a step further so that our customers can drive home the idea that their brands intrinsically embody the qualities these books speak to.”

Organizations and companies can add logos “to the book cover, a short dedication to feature on the cover, a back cover message, and a short dedication inside the book with no minimum order quantity and no set-up fee. Customers can also opt to add a longer dedication letter inside the book,” according to company information.

At the outset, Simple Truths is offering 10 titles from authors including Brian Tracy, Eric Harvey, Steve Siebold, John J. Murphy, Mac Anderson and Tom Feltenstein. More selections are to be added. Sourcebooks also offers two coloring books for personalization, Keep Calm and Color On: For Stress Relief and Keep Calm and Color On: For Your Inner Creative.

Based near Chicago, Sourcebooks is a large independent publisher, publishing some 300 titles, overall, per year.

About the Author

Porter Anderson

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Porter Anderson is a non-resident fellow of Trends Research & Advisory, and he has been named International Trade Press Journalist of the Year in London Book Fair's International Excellence Awards. He is Editor-in-Chief of Publishing Perspectives. He formerly was Associate Editor for The FutureBook at London's The Bookseller. Anderson was for more than a decade a senior producer and anchor with, CNN International, and CNN USA. As an arts critic (National Critics Institute), he was with The Village Voice, the Dallas Times Herald, and the Tampa Tribune, now the Tampa Bay Times. He co-founded The Hot Sheet, a newsletter for authors, which now is owned and operated by Jane Friedman.