By Porter Anderson, Editor-in-Chief | @Porter_Anderson
‘To Gain More Exposure for Our Titles’The latest partnership announced by rights and licensing marketplace IPR License is the Mark Allen Group, a key media and content-delivery company based in London.
According to materials provided to the press, the Mark Allen Group was established in 1985 and delivers content through journals, magazines, books, events, exhibitions and Web sites, connecting specialist audiences with pertinent information.
The company’s branded product range offers access to specialists in healthcare, education, business and consumer markets.
In a prepared statement, Matthew Cianfarani, Director of International Business Development at the Mark Allen Group, is quoted saying:
“We are delighted to join the IPR License partnership network, and see this as an exciting step toward creating more licensing opportunities across a variety of different markets.
“This new relationship with IPR is a chance to gain more exposure for our titles and we very much look forward to working with the team over the coming months.”
The Mark Allen Group comprises the following trading companies: MA Healthcare Ltd; MA Education Ltd; MA Business Ltd; MA Music, Leisure and Travel Ltd; The Airports Network Publishing Ltd; George Warman Ltd; and Master Travel Ltd.
An interactive display on the Mark Allen site offers sorting according to fields including health care, education, music, leisure, contract publishing and more.
For IPR License’s part, Jane Tappuni, Head of Marketing and Sales Consultants at IPR License, is quoted saying:
“The Mark Allen Group is a well-established brand name working in a number of really interesting sectors.
“IPR License is always looking to extend its reach, both in the UK and abroad.
“And so we very much welcome this important addition to our partnership portfolio.”
IPR License has 500 members listing their rights online, and an international subscriber base of rights buyers.
In 2015, its representatives tell Publishing Perspectives, IPR’s rights listings were viewed by publishing houses in 171 countries across 132 different languages.
In May 2015, Frankfurt Book Fair made a significant investment in IPR License, and in April 2016 it acquired control of the company, with Copyright Clearance Center (CCC) keeping its minority stake.