Manilla: New Home for International Fiction

In German Buch News by Ingrid Süßmann

manilla imprint ullstein bonnier

By Ingrid Süßmann

Ullstein Buchverlage in Germany and Bonnier Publishing Fiction UK, both subsidiaries of Sweden’s biggest media corporation Bonnier, are starting a new joint venture together called Manilla. This new digital publishing imprint aims to bring bestselling German commercial fiction to an international audience.

Claiming to be “the home of international bestselling fiction”, Manilla will publish twelve ebooks a year from various genres including crime, thriller, women’s fiction and historical fiction, with the first six ebooks coming out between February and June.

According to the press release, Manilla is inspired by current trends within the media market: “In an age in which quality European TV drama attracts significant audiences in the English-language market, Manilla will offer international readers an opportunity to discover authors who are already bestsellers in their own countries.”

Here are the first six titles planned for 2016:

For 2016-17, plans include an expansion of the publishing portfolio, offering original titles and eventually out-of-print titles.

About the Author

Ingrid Süßmann

Ingrid Süßmann is an IT Project Manager at Droemer Knaur in Munich, Germany. She previously worked as Author Relations Manager for neobooks, and has held various positions at Random House Germany and Carlsen Verlag. In addition to her work in book publishing, Ingrid is also a certified beekeeper and fan of baby donkeys.