Frankfurt Book Fair Business Club is Seeking Ambassadors!

In What's the Buzz by Edward Nawotka

Business Club Ambassadors

Apply by July 31st to be a Frankfurt Book Fair Business Club Ambassador. In exchange for promotion you receive a free pass and added benefits.

The Frankfurt Book Fair is seeking Ambassadors to help promote the Fair’s exclusive Business Club.

Investor Yossi Vardi shared insights at the Frankfurt Book Fair Business Club in 2014

Investor Yossi Vardi shared insights at the Frankfurt Book Fair Business Club in 2014

The Frankfurt Book Fair Business Club once again offers an all-round package of services and a book fair experience with added value. In a central location, it provides exclusive options for meetings, a quiet working area, inspiring events and many networking opportunities. Business Ticket holders take advantage of the Club’s comfortable atmosphere for their business appointments or for a quiet retreat, and compile their own events and networking program, flexibly and according to their needs.

Trade visitors as well as exhibitors can choose between a 1-day ticket and a 6-day ticket. The 6-day ticket also includes entry to the conferences of the Frankfurt Book Fair, on the Tuesday before the fair.

You can read more about the Business Club here.

Tasks: What Does a Business Club Ambassador Do?

Spread the Word (before the Frankfurt Book Fair):

  • Inform his / her professional network about the Business Club and the ticket benefits regularly. E.g.
  • Tweets on Twitter about the Business Club and its full range of services
  • Updates: editorial contribution on Linkedin, Xing, and Direct e-mails
  • Web banner on own website, Integration in newsletter.
  • Invite his / her best friends with a special discount: 25% OFF with personalized promotional code.

Coverage on-site: Spread the word about topics, trends and quotes from the B2B program via social media

Documentation: of word-of-mouth activities until October 14, 2015, in order to be allowed to participate as a Business Club Ambassador.

Benefits: What Does a Business Club Ambassador Get?

Access: complimentary 6-day trade visitor ticket BUSINESS (value: EUR 990)

Participation: Visit the FBF pre-conferences on Oct 13, 2015, as well as the B2B program and the various networking events at the Business Club


  • Print: Name, Position, Company in Business Club Ambassador list in the printed Business Club brochure
  • Online: Name, Position, Company on the Business Club website with link to website, social media profile or else
  • On-site: Special sticker that indicates you as Business Club Ambassador

Meetings: Invite your clients and peer for your business appointments to the Business Club.

Contribution: Opportunity to become an expert in the Ask the Expert sessions at the Business Club (optional; topics and time slots subject to confirmation by FBF staff)

Treat: Daily free business breakfast, lunch buffet, coffee and water, happy hour plus free WiFi.

Discount: With your personal promotional code your friends can benefit from a 25% discount on the regular ticket prices.


You can apply to be a Business Club Ambassador here. The application deadline is July 31, 2015.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.