#ThatIsNotABook: How to Campaign to Lower European Ebook VAT

In Global Trade Talk by Jaroslaw Adamowski

Campaign to Lower Ebook VAT

France’s Syndicat National de l’Edition (SNE) has launched a social media campaign to encourage readers to support the fight for a lower VAT on ebooks.

By Jaroslaw Adamowski

France’s Syndicat National de l’Edition (SNE) has launched a campaign aimed at raising awareness of the ongoing debate and encouraging readers to support the fight for a lower VAT on ebooks.

A dedicated website, available in French and English, suggests readers “[t]ell the European Commission (@EU_Commission) about what is a book and what is not a book” by taking pictures of everyday objects and their favourite books and ebooks, and posting them online with the hashtag #ThatIsNotABook and #ThatIsABook, respectively with the European Commission in mind.

“The French Publishers Association, with the support of French and European publishers, the Italian publishers association, and many artistic and politic personalities, relies on you to launch a European movement against e­book discrimination,” the Association said.

About the Author

Jaroslaw Adamowski

Jaroslaw Adamowski is a freelance writer based in Warsaw, Poland. He has written for the Guardian, the Independent, the Jerusalem Post, and the Prague Post.