By Edward Nawotka, Editor-in-Chief
Earlier this month, Marcello Vena of AllBrain in Milan, Italy presented the results of his recent survey of the Italian book market at Digital Book World.
It offers a look at:
- Trade book market in Italy. Current size estimates, breakdown, past and future macro trends. Role of the distribution channels.
- High-level digital demography. Attitude of a country towards a digital life. Internet access, desktop and mobile. E- and mCommerce. E-reading devices in Italian households and trends.
- Digital market: p and e books online. Current size estimates, breakdown, past and future macro trends.
- Digital distribution in Italy
Among the various revelations offered by Vena was a breakdown of digital markets, which he estimates at some €39-44 million in total sales per year.
In all, some 7 millions ebooks sold, with an average selling price €6. The top categories for ebooks were “mostly fiction: romance and mystery/crime novels.”
Also revealed was the fact that many Italians have not one, but three cell phones — “a private phone, a business phone and…a…uh…extra private phone.”
Take from that what you will, but it also means that that the potential for e-reading is strong, but likely focused on smartphones, as as only 6.8% of all Italian households own at least one e-reader in 2014. Year-on-year growth for e-readers is some 26%, but this may largely be the result of such a small market.
You can download the full report here.