Interview by Kathrin Grün
Next year, for the second time, the Frankfurt Book Fair and St. Gallen’s Media and Communications Management Institute (MCM) are joining forces to organise the St. Gallen International Publishing Management Course, a 10-day executive training program. In 2015, the course will take place at the MCM Institute for Management in Singapore and, shortly before the world’s largest Book Fair, in Frankfurt. The course provides in-depth expert knowledge and tools required to lead publishers and media companies successfully into the future. We have asked Bozena Mierezejewska of Fordham University and Professor Vincent Kaufmann, Director of the Institute for Media and Communications Management to share some details about the course program.
The second St. Gallen International Publishing Management Course will take place in one of your institutes abroad, the St. Gallen Institute for Management in Singapore. Why choose Singapore as the location?
Vincenct Kaufmann: The St. Gallen International Publishing Management course will take place in Singapore, where the University of St. Gallen has a research hub, connecting our research and teaching competences with Asian businesses and students. We believe strongly that this move is consistent with the general goals of the course, which are to teach management skills on a global scale and to connect the global publishing industry.
What are the benefits to the participants of the Asian location?
Vincent Kaufmann: One of the major benefits of being in Singapore is the fascinating location, right in the centre of Asia. Here, participants will not only learn about the specifics of running a publishing business in Asia, but they will also get a taste of Singapore’s culture.
Which topics do you consider relevant for publishers in 2015, and what will the course focus on?
Bozena Mierezejewska: Our course focuses on the managerial aspects of book publishing. Renowned professors of management, such as Robert Picard of Oxford University and Suzanne de Janasz, the chair of business administration atSeattle University’s Albers School of Business and Economics, will share their knowledge and skills with participants. They will look at strategies for product development, business models, marketing and communication, with a special focus on social media and the skills needed to lead organizations during times of disruptive change. Each day will be devoted to one of these topics. Not only will we examine state-of-the-art research and knowledge; we will also discuss specific tools and implementation strategies. The five days of high-level learning and reflection rather emulate a kind of university experience than just a conference with countless speakers. There will be ample time for in-depth discussions with fellow participants and the dedicated faculty members.
The Asian publishing and entertainment markets are thriving, but they’re proving difficult to enter. (How) can the St. Gallen International Business Management course facilitate business relations between European and Asian publishers? Will there be a special emphasis on the Asian publishing markets throughout the course?
Bozena Mierezejewska: A whole day will be devoted to the Asian context for doing business, and there will be an opportunity to network with others who are already doing publishing-related business in the region.
If you would like to learn more about the St. Gallen International Publishing Course 2015, please visit www.book-fair.com/publishingcourse. Book before 31 December 2014 and save 300 euros! Download the registration form here.
Vincent Kaufmann is the chair for media and culture, and co-director of the Media and Communications Management Institute (MCM). He also leads the Center for Book and Publishing Studies at MCM. Prior to this work, he was a full professor at the University of California at Berkley in the French department, where he served as department chair from 1993 to 1996. His main publications include, L’Equivoque épistolaire, Paris, Minuit, 1990 (translation in English: Post Scripts, Harvard University Press, 1994); Poétique des groupes littéraires. Avant-gardes 1920–1970, Paris, PUF, 1997; Guy Debord. La révolution au service de la poésie, Paris, Fayard, 2001 (translation in English: Guy Debord. Revolution in the Service of Poetry, The University of Minnesota Press, 2006); and Guy Debord. Oeuvres, présentation et introductions, Paris, Gallimard, coll. “Quarto”, 2006. La Faute à Mallarmé. L’aventure de la théorie littéraire, Paris, Seuil, 2011.
Bozena Mierzejewska is an assistant professor of communication and media management at Fordham University, New York, USA. She holds an MA in economics from the Warsaw School of Economics in Poland, and earned her PhD in management at the University of St. Gallen in Switzerland. Her research and teaching focus on media management, and digitisation and its impact on media organisations and media professionals. She was awarded the 2010 Sherman Teaching Award and has served as co-editor of JMM – The International Journal on Media Management. She is also a member of the editorial boards of The Journal of Media Economics, the Central European Journal of Communication and The International Journal on the Book. She is an accomplished speaker, conference host and devoted educator.