By Hannah Johnson
Ahead of next week’s Digital Book World conference in New York City, Publishers Marketplace is offering a free, downloadable report from three speakers who will participate in the Launch Kids portion of the conference.
The report includes two articles on children’s ebooks and one on millennials who participate in fanfiction communities online. Below are a few highlights from the report.
In his article, “The Art and the Science of the Children’s eBook,” Warren Buckleitner (Editor, Children’s Technology Review) writes about insight into children’s ebooks he gleaned from his participation on jury of the 2015 BolognaRagazzi Digital Award. Here are a couple lessons he shares:
“Static graphics. Worse from a child’s point of view, are items on the screen that look like they should do something, inviting a child’s curious touch, but do not respond. THE LESSON: If you put a balloon in an illustration, make sure a child can pop it.[…]
“Free: Free products were treated with a healthy dose of suspicion. We’d ask ‘what’s the catch?’ Some free products act like a spring-loaded snake, ready to jump at you with an offer or a distracting web page. THE LESSON: If you have a ‘free trial’ version, keep the in-app purchases away from young children.”
In her article, “Fanfiction and Fandoms: A Primer, A History,” Jen Donovan of Market Partners International writes:
“Through fanfiction fun, the millennial generation has found a new way of learning. Studies have shown that Wattpad users learn through a connection of three spheres: academic, interests, and peer culture. The users draw on their shared interests to interact with their age peers while creating a product, like a longer form story, that appeals to a wide group and is open to discussion. It is a social as well as educational exercise. Fanfiction is starting to be fostered in classrooms because it encourages students to work on their creative writing instead of only focusing on academic writing.”
Based on research conducted by PlayCollective‘s Kara Liebeskind and Digital Book World, Liebeskind reports the following in her article, “He Reads, She Reads, Ereads!”:
“Parents of e-reading children seem most comfortable with ebooks priced between $3.50 and $9.50. On average, they pay $8.29 for a children·s ebook, a number that has consistently risen every year. Beyond just this willingness to pay more per title, parents are simply more comfortable with paying for digital content. They will choose full-price ebooks or subscription plans over free versions or library rentals. Indeed, parents are willing to pay more than $13.00 per month for a subscription, if it comes with unlimited access to the newest titles.”
Download this children’s ebook and fanfiction report from Publishers Marketplace.