By Hannah Johnson
The Frankfurt Book Fair and the World Cookbook Fair recently signed a long-term agreement to bring more culinary and wine publishers to the Frankfurt Book Fair’s Gourmet Gallery exhibition starting in 2015. Juergen Boos, Director of the Frankfurt Book Fair, and Edouard Cointreau, Vice President of the World Cookbook Fair, signed the agreement last week. The goal is to strengthen the international culinary and wine publishing community.
Juergen Boos said “This cooperation fits perfectly into the Frankfurt Book Fair’s strategy to empower relevant publishing communities and help our customers to expand their international business network. It also shows the enormous potential that the new Frankfurt Book Fair 2015 will offer its clients. Our aim is to establish the Gourmet Gallery in Hall 3.1 as an internationally recognized hub for the culinary publishing business. In the future we will continue to do two things. The first is to grow the existing German aspect of the Gourmet Gallery, and the second is to develop its international area with our colleagues from the World Cookbook Fair, who are proven experts and trusted companions in the global business of food and wine publishing.”
Edouard Cointreau said “My father started the World Cookbook Awards twenty years ago in Frankfurt. This is where I learned all about publishing, never missing a fair for 10 years. We want everyone in our sector to share the unique opportunities offered by the Frankfurt Book Fair and we will do everything we can to help visitors and exhibitors have the best experience possible there. In 2015 we will focus our energies entirely on the Frankfurt Book Fair in October, and we will have no other cookbook fair in Europe next year. We will however keep the Gourmand World Cookbook Awards 2015 in China, where my father is based right now.”