By Tom Chalmers, Managing Director at IPR License
On the subject, James Bennett, Head of Development at Copyright Licensing Agency, said the industry needs to help combat this by embracing a range of licensing solutions. He commented: “Imagine universities in developing countries where it’s very easy for one student to buy a text book and others to photocopy the content. If we can provide a licensing solution so that the university can provide these photocopies of this content within the law then this protects the sale of the textbooks and the textbook publishers, many of which are international publishers based in the UK. This helps the UK market and everyone wins. The publishers, the authors and the students.”
Emma House, Director of Publisher Relations at the Publishers Association, agreed: “Physical piracy often happens in many countries due to lack of availability. So, the more content that can be licensed into those countries the better. If you can provide a legitimate source of the content at a price and in a format that people want to receive it in then that’s a good way of tacking piracy. Emerging markets are usually the ones suggested as having piracy issues but that shouldn’t stop us embracing the available business on offer. And there remains huge potential in these markets for secondary licensing and again this is another form of tackling piracy.”
Agree? Disagree? Let us know what you think in the comments.