BookExpo America Brings Translation To Global Market Forum 2014

In Global Trade Talk by Dennis Abrams

By Dennis Abrams

BEA logoBookExpo America has announced a new program as part of its 2014 Global Market Forum (GMF) called “Books in Translation: Wanderlust for the Written Word.”

This world summit on translation will bring together leading US and international professionals to the Jacob K. Javits Convention Center in NYC on Wednesday, May 28, 2014, and will continue on through Saturday May 31st.

BEA will welcome a large group of partners to develop the professional and cultural programs that will make up the 2014 Global Market Forum: Books in Translation, including the Literary Translation at Columbia Writing Program, PEN World Voices, Open Letter Press at the University of Rochester, the Association of Author Representatives (AAR), American Literary Translators Association, and Art of Translation in San Francisco, as well as representatives of international markets promoting their nations’ literature in the U.S.

With globalization and digitalization reinventing the book trade and extending the possibility for translations, BEA has decided that now is the time to lead a collaborate effort from a variety of innovative organizations and experts in the field to explore just how these opportunities can be turned into new business for authors, agents, publishers and translators.

Among the topics will be lessons learned from recent successful translations such as books from Swedish author Stieg Larson; how translated works can transcend “niche” audiences to find a large readership; the best practices for making translations work (both from and into English); using funding programs; how marketing translated works can benefit from self-publishing and using social media to effectively target interested audiences; and much more.

“This is a logical evolution for BEA as international participation has outpaced every other segment at BEA aside from digital,” said show organizer Steven Rosato. “While this is different for the GMF program, which typically focuses on a single country of region, providing a platform for books in translation is part of the long term future of BEA and will support future GMF programs and create more business opportunities for all BEA participants.”

For additional information about BEA visit www.bookexpoamerica.com. BEA will also provide a dedicated page for submitting ideas and suggestions for programs and partnerships for the 2014 Global Market Forum: Books in Translation in the near future.

About the Author

Dennis Abrams

Dennis Abrams is a contributing editor for Publishing Perspectives, responsible for news, children's publishing and media. He's also a restaurant critic, literary blogger, and the author of "The Play's The Thing," a complete YA guide to the plays of William Shakespeare published by Pentian, as well as more than 30 YA biographies and histories for Chelsea House publishers.