On Monday, Pete McCarty (@petermccarthy), publishing and marketing expert, joined @pubperspectives on Twitter to chat about how publishers can integrate vertical marketing techniques into their current business structures. If you missed the live version, read the conversation below.
For more on how big publishers are using vertical marketing without re-organizing their marketing departments, register for our Reaching Readers Conference on May 28, when Pete will host a panel of distinguished speakers to address this topic. Register here!
Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.
