5 Reasons to Attend the Reaching Readers Book Marketing Conference

In What's the Buzz by Hannah Johnson


By Hannah Johnson

With increasing numbers of books published each year and information overload at every click of the mouse, how can you make sure that readers know about your books and authors?

With our Reaching Readers Book Marketing Conference on May 28, Publishing Perspectives has gathered a group of incredible experts and publishers to address this very question.

Haven’t registered yet? Here’s why you should:

1. Transform the way you reach readers with content marketing.

When was the last time you clicked on a banner ad? [Can’t remember.] When was the last time you read an article or watched a video online? [A few minutes ago.] If there’s one thing publishers have in abundance, it’s content — and access to some of the world’s finest content producers. Find out how you can use this invaluable resource to communicate with your readers and inform their book buying decisions.

2. Follow publishing experts through real-world projects and outcomes.

Theory is great…in theory. But those of us on the ground know that transforming theory into action isn’t always a straightforward process. So what can you go start doing as soon as you get back to your desk? Follow in the footsteps of publishers who have taken strategies and goals, and turned them into actual campaigns, websites, reader communities and more.

3. Learn what it really means to engage readers online.

We know that the Field of Dreams mantra (“if you build it, they will come”) doesn’t work on the Internet. So what does it take to find your readers online and to “engage” with them? Our speakers will talk about how they built successful reader communities from the ground up, rallied fans on social media, and identified key influencers to amplify their message.

4. Stay ahead of the curve.

Can you believe that Twitter is only seven years old? The Kindle is less than six years old? And the iPad is only three years old? New technology has rapidly transformed the centuries-old publishing business in a matter of years, and consumers are eager for more. Stay a step ahead with advice from our expert panelists and speakers, the leaders who are shaping our fast-paced industry.

5. Get your questions answered by leaders in publishing, marketing, advertising and social media.

When you’re stuck on a problem in the middle of a busy workday, you usually can’t just call up a thought leader in marketing and say, “Hey, I need your advice.” Well, at our Reaching Readers conference, you can. Our speaker lineup of brilliant marketers and publishers will be right there, ready to take your questions. Come prepared to ask, learn and be inspired.

Reaching Readers Book Marketing Conference
May 28 in New York City
Buy your tickets here!

About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.