What’s Next for YA and Teen Publishing?

In Discussion by Hannah Johnson

Find out at Publishing Perspectives’ half-day conference on November 28 in New York City, “YA: What’s Next?”

If you are among the publishers keeping an eye on young adult literature — one of the most promising segments in the industry today — you’re probably also wondering what Millennials (or Generation Y) are looking for next — and you’re not alone.

Authors at Publishing Perspectives' children's book conference in May 2012

What publisher isn’t after the next YA sensation to follow in the footsteps of The Hunger Games and Twilight? The questions we’re asking are, what will that next book be, and where should we look for it. Doris Janhsen of Oetinger Verlag in Germany tells us that YA novels about vampires and zombies are on their way out, and that realism could be the next big thing. Larrisa Faw, a researcher and journalist who specializes in teens, says whether you’re publishing realism or vampire romance, multi-platform storytelling is critical to reaching teen readers.

Marketing to Millennials is no easy task, nor is predicting what the next craze will be. A simple internet search on marketing to this group turns up hundreds of thousands of results. Some of the results tell you to focus on mobile; others say it’s all about social networks.

So what works and what doesn’t? To answer that question, Publishing Perspectives has gathered an experienced group of YA publishing experts who will speak about what’s next for YA literature on November 28 in New York City. This is your chance to ask them what has worked, what hasn’t, and what publishers can do to reach more teen readers.

Take a look at the program of speakers and topics here, and REGISTER NOW for our “YA: What’s Next” half-day conference on November 28.

About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.