amazon kindle on beach towel

SURVEY: Should Amazon Open Bricks-and-Mortar Stores?

In Discussion by Edward Nawotka

By Edward Nawotka, Editor-in-Chief

amazon kindle on beach towel

Amazon's Kindle e-reader

Today’s feature story looks at the facts and possible scenarios surrounding the rumors that Amazon might be in negotiations to acquire Brazil’s dominant bookstore chain Saraiva — one with 102 bricks-and-mortar stores. That Amazon might even be considering a move is a surprise to most, but is it altogether out of the question that the company would move into physical retail?

Just last month Reuters reported that Amazon might be looking at opening retail locations to sell Kindles and has “already tested retail locations for other goods.”

It could be that the company is about to get “very real,” particularly as other retailers — Target, Wal-Mart — balk at selling Kindles on Amazon’s behalf.

So, what do you think? Should Amazon go into bricks-and-mortar? With depressed real estate prices all over the country, is the time just right? Or is it too distant from their core competencies?

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And let us know what you think in the comments.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.