Frankfurt Show Daily for Friday, 12 October 2012

In What's the Buzz by Hannah Johnson

On the final trade-only day of the Frankfurt Book Fair, we bring you news about announcement and events from Thursday. Rovio announces a new book app and expects to sell millions of downloads. New Zealand editors presented their favorite books of the season at a buzz panel, and Faber’s Will Atkinson discusses the secrets behind Faber’s successful branding strategy. E-book sales are up in Italy and in Australia as print sales continue to fall. But thanks to the success of Fifty Shades of Grey, erotica has proven to be a growth area for many international publishers.

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About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.