Kobo Launches in Portugal Through FNAC Partnership

In What's the Buzz by Hannah Johnson

Today Canadian e-book platform Kobo announced a new partnership with FNAC Portugal to bring Kobo’s platform and international selection of digital titles to Portugal, along with local content. The Kobo Touch e-reader will be sold through FNAC Portugal’s stores and website for 99 euros.

“The Portuguese language is the common heritage to four percent of the seven billion inhabitants of the planet, across five continents. We feel this entry into the Portuguese eBook market is a priority for FNAC due to its growth potential,” said Cláudia Almeida e Silva, General Manager FNAC Portugal, in a prepared statement.

FNAC Portugal’s website now links directly to a Portuguese landing page on the Kobo website. Though much of the content on that landing page is still in English and you have to look hard to find any Portuguese authors, the page will presumably start to reflect Portuguese readers’ preferences as more customers begin to use the Kobo platform.

Shortly after Kobo was bought by Japanese e-retailer Rakuten, Kobo spoke with Publishing Perspectives about its international plans going forward.

About the Author

Hannah Johnson

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Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.