Best of 2012 (So Far): Book Marketing and European Publishing

In Europe by Hannah Johnson

This week, Publishing Perspectives looks back on the first half of 2012 with stories that changed our perspective and shaped the industry. We will return to our regular publishing schedule next week. Enjoy!

Marketing & PR

Goodreads CEO Otis Chandler

Goodreads’ CEO on Winning the Battle of Book Discovery
After analyzing 5,750,000 books on Goodreads, Otis Chandler shares his insights on the evolving nature of book discovery. The short version: once isn’t enough.

Discoverability and the New World of Book PR
Tips on how authors can use existing online tools and media outreach to sell more books, from publicity experts Barbara Henricks and Rusty Shelton.

The Value Rubric: Do Book Bloggers Really Matter?
Author Beth Kephart discusses the impact bloggers have had on her career, propelling her most recent novel into a third printing and foreign rights sales.

European Publishing

Is Denmark’s Bookboon the Biggest E-publisher on Earth?
With 11 million readers of their ad-supported free textbooks in 2011 and 50 million expected for 2012, Bookboon is big and prepping to go after the US market.

Scandinavia’s Crime Lords: Stockholm’s Salomonsson Agency
The Salomonsson Agency is credited helping turn Scandinavian crime fiction into a global phenomenon. But is it over? They say “nej!”

E-book Market in Germany Profitable for “A Small Minority”
Our wide angle survey of the e-book scene in Germany finds the e-book market at 6.2% of sales, but growth in demand, devices and titles promises more to come.

About the Author

Hannah Johnson


Hannah Johnson is the publisher of international book industry magazine Publishing Perspectives, which provides daily information and news about book markets around the world. In addition to building partnerships with international cultural and trade organizations, she works with the Frankfurt Book Fair to organize and support a number of its overseas initiatives. Hannah has also worked as the managing editor for an online media company, The Hooch Life, focused on craft distillers and cocktail experts. Prior to that, she worked as a project manager for the Frankfurt Book Fair’s New York office, managing various business and marketing activities.