Is There a Right Way to Feel About Amazon?

In Discussion by Edward Nawotka

By Edward Nawotka, Editor-in-chief

Amazon…Amazon…Amazon…there’s so much talk in publishing circles about our “friends in Seattle” that you’d forget it was actually a river in Brazil.

Jeff Bezos: Savior, Satan, or something in-between?

The company’s very name inspires equally vitriolic doses of love/hate/angst in such a wide variety of constituencies that its impossible to keep track.

Publishers fear it, but are dependent on it. Readers adore its low prices and convenience, but hear from some circles that they should boycot the company. Writers know they need it — to sell their books. And self-publishers realize that without Amazon, the whole self-publishing phenomenon might never have taken off in the first place.

Personally, I’m of two minds. I spend an inordinate amount of my disposable income with Amazon (then again, I spend an inordinate amount of my disposable income at physical bookstores as well). I am serving as a judge for The Best Translated Book Awards, which is financially supported by Amazon. I am an avid user of Prime Instant Video. I’m on my second Kindle. I have a dozen friends, colleagues and who have worked for Amazon, gotten rich off of them, or have recently been “acquired” by then.

Yet, as a journalist I hear dark whispers about the nefarious tactics the company has used to gain a foothold in the European market — so nefarious, it seems, that I can’t get anyone to go on the record about it out of fear Amazon will punish them for speaking out. And what is the motivation behind the company’s acquisition of so many overseas titles? I want to cheer, but part of me can’t help thinking cynically that it might also be marketing effort to entice Icelanders to order their refrigerators from a warehouse somewhere in the Midwest USA.

So, tell me, is there a right way to feel about Amazon? All I know right now is that Jeff Bezos is spending $42 million to install a 10,000 year clock out in the empty wastelands of West Texas. It’s safe to say: Bezos is playing the long game.

About the Author

Edward Nawotka

A widely published critic and essayist, Edward Nawotka serves as a speaker, educator and consultant for institutions and businesses involved in the global publishing and content industries. He was also editor-in-chief of Publishing Perspectives since the launch of the publication in 2009 until January 2016.